In this MadTech Podcast Special episode, Piper Heitzler, head of growth, EMEA at Amobee, and Mathieu Roche, co-founder & CEO of ID5, join ExchangeWire CSO Rachel Smith to discuss the complexity of identity. In this session, they cover new approaches to identifying audiences and how they align with new privacy regulations; how innovation in this area has caused the dynamic between industry players to shift; how changes to tracking and identity have exacerbated fragmentation, and how this can be addressed; and more.