On the podcast today we have David Darke, co-founder of Atomic Smash, a Bristol-based digital agency specialising in WordPress and WooCommerce optimisation. Since its inception in 2010, the agency has grown from two to twenty employees, overcoming challenges such as skepticism about their youth and the complexities of scaling. Darke talks about the importance of networking, strategic hiring, and business coaching to navigate growth phases. His current focus includes technical oversight and client interactions rather than hands-on coding. The conversation also explores the role of AI and SEO in their future service offerings as they pivot towards becoming strategic partners for client success. Whether you're an aspiring freelancer, an agency owner looking to grow, or simply passionate about WordPress, this episode is for you.