David speaks with Simone Stolzoff, a journalist and author whose work has appeared in The New York Times, The Atlantic, and on the TED stage. His debut book, The Good Enough Job, traces how work came to dominate our lives and makes the case for reclaiming life from its clutches. His latest, How to Not Know: The Value of Uncertainty in a World that Demands Answers, blends storytelling and research to show how to develop comfort with ambiguity and navigate the unknown with clarity.

They talked about:

🧭 Why uncertainty is the birthplace of possibility

💼 How work and identity became one and the same

🚪 One-way versus two-way door decisions

🎲 Why the quality of your decisions and the quality of your outcomes are not the same thing

🧠 How to use a decision flowchart for acute uncertainty

🌾 The Parable of the Chinese Farmer and what "maybe yes, maybe no" actually means

📜 Full transcript:

theknowledge.io/simonestolzoff

📹 Watch on Youtube:

https://youtu.be/

🗣 Mentioned in the show:

The Good Enough Job | https://www.goodenoughjob.com/

How to Not Know | https://www.howtonotknow.com/

IDEO | https://www.ideo.com/

Jeff Bezos — one-way and two-way doors | https://www.inc.com/jeff-haden/amazon-founder-jeff-bezos-this-is-how-successful-people-make-such-smart-decisions.html

Annie Duke | https://www.annieduke.com/

Thinking in Bets | https://www.amazon.co.uk/Thinking-Bets-Making-Smarter-Decisions/dp/0735216371

Ruth Chang | https://en.wikipedia.org/wiki/Ruth_Chang

Philip Tetlock | https://en.wikipedia.org/wiki/Philip_E._Tetlock

Superforecasting | https://www.amazon.co.uk/Superforecasting-Science-Prediction-Philip-Tetlock/dp/1847947158

Mickael Dugas | https://scholar.google.com/scholar?q=Mickael+Dugas+uncertainty+intolerance

The Parable of the Chinese Farmer | https://en.wikipedia.org/wiki/The_Farmer_and_the_Horse

New York Federal Reserve | https://www.newyorkfed.org/

👤 Connect with Simone:

Twitter/X: https://x.com/simone_stolzoff

Website: https://www.simonestolzoff.com/

How to Not Know: https://www.howtonotknow.com/

👨🏾‍💻 About David Elikwu:

David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.

🐣 Twitter: @Delikwu / @itstheknowledge

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