In this episode, Karan Singh, senior commercial director, advertiser partnerships at Xandr and Serhat Ekinci, managing director, Unite at Omnicom Media Group UK

joins ExchangeWire’sLindsay Rowntree to discuss marketplace curation in the digital marketing industry. In this session, they cover what is meant by media plan diversity, and why marketplace curation is a good solution for this; how brands are incorporating this into their media plan; what role marketplace curation can play in helping buyers target these niche audiences; and whether this a better option than the traditional cookie targeting.