What motivates new donors versus returning donors? What content do they favor? What series of interactions drove them to donate in the first place? Using Google Analytics, along with your donation platform and social media insights tools, you can get the answers to these questions and more. Join George Weiner, CEO + Founder of Whole Whale, along with Rob Wu, CEO + Founder of CauseVox, as they walk you through where to find key demographic and behavioral insights, how to leverage that data to improve your fundraising efforts, and how to acquire new donors and upgrade existing ones.

https://www.wholewhale.com/university/using-analytics-to-answer-who-are-my-donors/