This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark.

Ever wondered what it really takes to turn an idea into a thriving app used by thousands?

In this episode of Beyond A Million, Brad chats with David Lecko, the creator and CEO of DealMachine—a powerful software designed to help real estate investors discover off-market properties at discounted prices.

David shares how the tool was born out of his own challenges in securing profitable deals and how it has since evolved into the go-to app for investors and house flippers. He talks about the hurdles of launching and growing an app, competing with copycat products, and mastering effective marketing strategies.

Plus, we dive into his leadership journey as a CEO, including how he built a company with an employee net promoter score of 90.

Tune in!

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Key Takeaways:

• 00:00 Intro

• 01:23 About DealMachine

• 12:01 Challenges of launching and growing an app

• 16:27 Early promotions and partnerships

• 19:01 What sets DealMachine apart from other apps

• 22:57 David's marketing strategy

• 28:14 Company culture and core values

• 35:31 Building trust and avoiding white lies

• 47:02 Operational framework and leadership

• 51:16 Real estate investing and personal growth

• 53:43 Biggest mistake David made

• 55:26 Most impactful books David read

• 58:03 Outro

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Additional Resources:

🔹 DealMachine: https://www.dealmachine.com/

🔹 LinkedIn: https://www.linkedin.com/in/davidlecko/

🔹 Instagram: https://www.instagram.com/dlecko/?hl=en

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Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work.

If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU!

Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building.

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