If your revenue resets every month, growth is harder to predict, and harder to scale.

That's why so many companies are moving toward a membership model.

A lot of businesses assume recurring revenue doesn't apply to them. Today's guest has spent nearly two decades proving that assumption wrong.

Stu McLaren has helped more than 20,000 entrepreneurs to launch, grow, and scale membership-based businesses across nearly every industry imaginable—and in this conversation, he breaks down how to identify where recurring revenue already exists in your business and how to structure it into a membership that actually works.

Stu also shares the single biggest factor that determines whether members stay or leave in the first 30 days. Don't miss it!

Key Takeaways

(00:00) Intro

(00:45) Why Predictable Revenue Lowers Founder Stress

(02:40) Why "Passive Income" Is A Misleading Idea

(03:16) How To Tell If A Membership Will Actually Work

(06:26) You Only Need One Signal To Move Forward

(07:31) Why Subscriptions And Memberships Are The Same

(14:43) Turning One-Time Buyers Into Monthly Revenue

(17:34) The Real Reason Members Quit In 3–6 Months

(23:03) What Actually Matters In The First 30 Days

(24:12) Why Retention Is A Customer Experience Problem

(48:44) How To Lock In Retention By Highlighting Wins

(59:03) The Mindset That Keeps Entrepreneurs Moving

Watch on YouTube: https://youtu.be/J-qQWrV4AIg

Let's Connect:

Website | Instagram | YouTube | TikTok | Twitter | Facebook

Physical security is a brutally competitive, commoditized industry. Most companies look the same, act the same, and sell for the same.

Will Duke did things differently. And when it came time to sell, buyers lined up.

He didn't just exit the core business. Along the way, Will built an internal software platform to manage and track thousands of security devices for customers. That platform eventually became its own SaaS company, and both businesses were sold as part of the same exit, at roughly double market value.

In this episode, we break down how he differentiated in a crowded market, what actually mattered during the sale, and his repeatable process for investing smartly after an exit.

If you want to understand what actually drives valuation, and why buyers were willing to pay a premium for Will's business, this episode is definitely worth your time.

Key Takeaways

(00:00) Intro

(00:45) Building a Business Over 20 Years

(03:00) Selling Outcomes, Not Security Hardware

(08:19) Using Data to Differentiate

(14:00) The SaaS Tool that Became a Competitive Advantage

(21:45) Video Surveillance for Small Business Owners

(26:20) Advice for Entrepreneurs Exiting a Business

(31:02) Exiting Two Companies at the Same Time

(33:46) How to Use AI Before Talking to Attorneys

(35:39) Maximizing Exit Value Through Culture & Core Values

(43:07) Learning How to Invest Post-Exit

(46:12) A Repeatable System for Vetting Investments

Watch on YouTube: https://youtu.be/XhpaE31zOg0

Let's Connect:

Website | Instagram | YouTube | TikTok | Twitter | Facebook

Today, I'm sitting down with Larry Walshe, founder of Larry Walshe Studios, a global event design firm producing large-scale, luxury weddings and private events for ultra-high-net-worth families, celebrities, and royal households.

While Larry's roots are in floristry, his work goes far beyond flowers. His studio designs fully customized experiences—shaping the creative vision, transforming spaces, and defining how guests experience an event—while bringing together specialized artisans from around the world to execute complex, high-stakes productions.

In this episode, Larry breaks down what it actually takes to build and protect a premium brand at the top end of the market, how he orchestrates massive productions with a small team, and why learning to say no early was essential to attracting the right clients and scaling without lowering the bar.

If you're building a service business or premium brand and want a clearer sense of what it takes to operate at the highest level, this conversation offers a grounded look at how that kind of work actually gets done.

Key Takeaways

00:00 Intro

00:55 Why Saying No Builds a Luxury Brand

03:28 Don't Chase Revenue That Dilutes Your Brand

07:08 Consistency Is the Real Competitive Edge

08:20 Why High-End Clients Pay 10X More

13:07 Defining the Client You Actually Want

17:24 How to Shift Into a Higher-Paying Client Category

19:37 Inside Multimillion-Dollar Events

22:10 Running Global Operations With a Small Team

26:23 Becoming the Creative Director, Not the Doer

33:01 Managing Clients Who Want the Wrong Thing

35:03 The Sales Approach That Works at the Top End

40:02 When to Walk Away From Work

45:04 Handling Last-Second Client Demands

52:00 The Non-Negotiable's of Elite Client Work

57:15 Larry's Advice for Founders Moving Upmarket

Watch on YouTube: https://youtu.be/kmYqmgFjDIM

Let's Connect:

Website | Instagram | YouTube | TikTok | Twitter | Facebook

Amy Simmons is the founder of Amy's Ice Creams—a beloved Austin institution with 19 locations built over 41 years—not through franchising or rapid expansion, but through deep community roots, creative culture, and an unshakeable commitment to people first.

In this conversation, Amy shares how she grew the company without franchising, avoided national rollout, and even allowed each store to operate with its own personality. We get into the role theatrical customer service plays in the brand, how open-book management teaches financial literacy and strengthens decision-making, and why staying regional became a strategic advantage.

We also talk about real estate, vertical integration, and how hyper-local partnerships helped turn Amy's into a fixture of Austin rather than just another ice cream shop.

If you're interested in the kind of business that grows deeper instead of wider, Amy's story offers a very different—and very successful—approach to scale.

Key Takeaways

00:00 Intro

01:10 What Makes Amy's Ice Cream Different

02:54 Small Community Gifts That Drive Big Returns

04:01 Why 350 Rotating Flavors Actually Work

08:39 Prioritizing Customer Feedback Over Sales Data

11:32 The Secret Behind Amy's #1 Top-Selling Flavor

13:52 Managing Supply Chain Shortages Without Losing Quality

15:14 The One Flavor Austin Refused to Let Her Remove

16:05 Hiring With Creativity: The Paper Bag Application

19:14 How Amy Identifies the Right People for Her Culture

21:15 The Experience Matters More Than the Ice Cream

21:47 How Showmanship Became an Amy's Trademark

24:44 The System Behind Amy's Creative Culture

27:55 The Power of Open Financials in a Small Business

33:53 The ROI of Teaching Money Skills to Employees

36:27 Why Amy Refused to Franchise or Expand Globally

46:35 Growing Deeper, Not Wider: Amy's Approach to Expansion

52:59 How Your Business Can Increase Real Estate Value

57:22 The Moat That Protects Amy's From National Chains

58:43 Advice for Entrepreneurs Facing Imposter Syndrome

1:00:00 Amy's Take on Austin's Growing Pains

Watch on YouTube: https://youtu.be/gU5eigqFtns

Let's Connect:

Website | Instagram | YouTube | TikTok | Twitter | Facebook

Most founders dream of selling their company once. John Arrow sold the same company twice.

He bootstrapped a mobile product development firm (Mutual Mobile) in college, scaled it to 300 people, and pushed nearly $50M a year in revenue.

But the real unlock came from one bold decision: moving upstream into enterprise clients. Prior to that, his model was unsustainable. He and his co-founders made the decision to fire all of their customers and only work with companies with a spend of at least $1M/year. That's when their company took off.

In this episode, John breaks down the decisions that unlocked explosive growth, the typical traps most founders never see coming, and why selling a services company is far more about timing and terms than topline revenue.

You'll hear why he and his co-founders turned down a $100M offer, the minority deal that allowed him to take chips off the table, and how John was able to come back as CEO years later to orchestrate an 8-figure exit.

Key Takeaways

00:00 Intro

01:05 How He Started & Scaled Mutual Mobile

02:55 Why Shifting to Enterprise Clients Changed Everything

07:48 What Uber Taught Him About Testing Ideas Fast

09:34 The Pros & Cons of Using AI and No-Code to Prototype

11:04 The Life-or-Death App That Validated Their Model

14:20 How Mutual Mobile Found Its Identity Along the Way

16:47 The 2nd Dumbest iPhone App of All Time

20:22 An Unusual That Attracted Enterprise Deals

24:56 Why Austin's Tech Scene is a Recruiting Goldmine

29:22 The Real Economics of Owning a Private Plane

44:47 How He Ended Up Selling the Same Company Twice

53:06 The Earnout Terms That Actually Matter

55:43 Creating AI Software with Zero Censorship

57:42 Why Operators Make Better Investors

58:57 When (And When Not To) Invest in Side Ventures

01:01:50 John's Advice for Entrepreneurs in the AI Era

Watch on YouTube: https://youtu.be/zHnqoPxen0k

Let's Connect:

Website | Instagram | YouTube | TikTok | Twitter | Facebook

Robin Alex is the co-founder of HighLevel, a marketing automation and CRM platform that has grown to more than two million users since launching in 2018. The company scaled rapidly—doubling and tripling year after year—largely through a white-label model that allows agencies and implementation partners to resell the platform under their own brand. HighLevel now operates with roughly 2,000 employees worldwide and continues to ship new features, including AI-driven tools, at an unusually fast pace.

In this conversation, Robin talks through the real reason HighLevel gained traction, how they've structured support to handle growth without a sales team, and why simplicity always wins.

He also shares how they prioritize product development and decide what to build, what to ignore, and how to test ideas quickly.

The episode offers a clear look into the operational principles behind HighLevel's rapid growth, its product philosophy, and how the team continues evolving the platform for agencies, implementers, and small businesses.

Key Takeaways

00:00 Intro

00:58 What Really Drove HighLevel's Early Growth

03:20 The Breakdown of HighLevel's User Base

05:47 Handling Customer Support at Scale

07:45 Leveraging AI to Improve Customer Support

09:12 Growing to 2,000 Global Employees

10:33 The Biggest Downside of White Labeling

12:24 Why the Best Product Doesn't Always Win

14:04 The Real Key to Faster Customer Outcomes

15:02 The Fastest Path to Early Agency Revenue

17:11 How HighLevel Decides What to Build Next

21:48 How HighLevel Users Are Leveraging AI Today

25:49 The STL Framework for Implementing Quickly

30:40 Why They Only Plan One Quarter at a Time

32:17 How the Three Founders Divide Responsibilities

38:10 Why They Raised Money Despite Not Needing Capital

43:19 The One Thing Agency Owners Need to Stop Doing

Watch on YouTube: https://youtu.be/u1_hXrRTbho

Let's Connect:

Website | Instagram | YouTube | TikTok | Twitter | Facebook

For nearly two decades, Pat Flynn has been creating content. What's interesting is how that work has fueled multiple 7-figure businesses.

Over the years, he's launched and scaled companies across education, media, software, community, and physical products—from Smart Passive Income and SwitchPod to niche websites, podcasting tools, and more recently, a Pokémon YouTube channel that pulls in 10 million views a day.

What ties all of these ventures together is the way Pat builds them. Through his Lean Learning philosophy, he's able to use content to test ideas, reduce risk, and explore a wide range of opportunities while still staying super focused.

In this episode, you'll learn exactly how Pat's able to start so many ventures, his approach to mastering any skill, the merger that freed up his time and allowed SPI to scale, and the viral short-form content strategy that's driving millions in both views and revenue.=

Key Takeaways

01:16 Finding the Fun That Fuels Momentum

03:41 Why Pat Abandoned Blogging

04:47 The Problem With Audio-Only Podcasts

05:30 10M Views/Day from Pokémon Short-Form

07:21 Letting Data Drive Your Content Strategy

11:46 The Mental Shift That Separates Creators Who Win

15:32 The 20% Rule Powering Pat's Side Ventures

22:14 The 12-Minute Workflow Generating $25K–$40K Videos

25:30 The Smart Acquihire That Became SPI Media

33:25 Designing Your Business Around the Life You Want

36:21 Just In Time Learning vs. Just In Case Learning

43:12 How Community 3.5x's Your Odds of Success

47:03 Micro-Mastery to 10X Results in ANYTHING

54:12 Using Voluntary Force Functions to Take Massive Action

1:03:02 Pat's Advice to New Entrepreneurs

1:03:53 What No Longer Works in Content Creation

Watch on YouTube:

https://youtu.be/hFRAiXt4lAU

Let's Connect:

Website | Instagram | YouTube | TikTok | Twitter | Facebook

Too many business owners are trying to use AI as a shortcut to fire people instead of using it to multiply the output of their best people. And that mindset is killing their growth.

Matt Leitz has been building automation systems for 7- and 8-figure companies long before AI went mainstream. He's seen inside the machines powering 9-figure brands… and the truth is simple: automation isn't optional anymore. If you want to scale, you need a business that compounds output without requiring more of your time.

Matt breaks down how to use AI as leverage — not as a crutch. He shares where founders get stuck, which systems create the highest ROI, how to turn funnels profitable even when ads lose money on day one, and how to build automations that drive revenue for years.

If you've been trying to figure out how to integrate AI without breaking your business, this conversation will completely reset your framework.

Key Takeaways

00:00 Intro

01:36 You're Thinking About AI All Wrong

02:54 AI Agents and Chatbots

05:24 Start With Strategy, Not Technology

08:09 Why You Shouldn't Automate Reporting

11:22 Prompt Engineering is Easier Than You Think

16:04 How To Build & Leverage Custom GPTs

20:41 Collaborating With AI For Better Results

27:10 AI Tool that Boosts Sales Rep Performance

30:06 Why Tool-Hopping Slows Your Growth

31:50 Why Automation Is Required To Scale Big

35:35 Are Traditional Marketing Funnels Dead?

41:03 When to Focus ON or IN the Business

45:42 The Real Path To Scaling Ad Spend

54:03 Lead Offers vs. Maximizer Offers

01:02:06 Protecting Your Time Above Everything Else

Watch on YouTube:

https://youtu.be/F96ncjHK8jI

Let's Connect:

Website | Instagram | YouTube | TikTok | Twitter | Facebook

This is a clip from the Beyond A Million podcast where I talked to Steve Sims – entrepreneur, speaker, coach, and bestselling author, best known as the creator of the world's first luxury concierge service.

Here Steve shares a killer strategy for getting the attention of high-level people (like billionaires or big-time investors). His approach is simple, but a bit unexpected… and it definitely doesn't involve pitching or pretending to be someone you're not.

He also tells a wild story about how this exact move led to a long-term consulting deal with a serious player in Silicon Valley. If you want to start real conversations with people who seem out of reach but aren't sure how, this is the tip for you.

Enjoyed this clip? Check out our full interview with Steve: https://youtu.be/f6SMUx45gB8

Starting a business is hard. Starting a beverage company is almost impossible. With a 95% failure rate in year one and 99% by year five, most founders never make it out alive.

That's what makes Aaron Hinde's story so compelling. As the Co-Founder of FITAID, a clean-ingredient beverage brand now valued north of $100M, he's navigated a landscape that destroys nearly everyone who steps into it.

In our conversation, Aaron breaks down the truth behind building in one of the harshest categories in consumer goods, from the retail relationships that quietly drain millions to the dozens of moments his company nearly went bust.

If you're building a brand, scaling a team, entering a competitive market, or simply trying to figure out how to keep going when the pressure of entrepreneurship hits, this episode will reframe what's possible.

Key Takeaways with Aaron Hinde

00:00 Intro

01:40 The Hidden Retail Fees That Kill Beverage Brands

05:09 The Most Important Metric Beverage Founders Should Track

07:56 The Real Differentiator Behind FITAID Energy Drinks

10:34 "Clean" Energy Brands That Aren't Actually Clean

12:16 Deciding When to Launch (or Kill) a Product Line

17:13 Why Entrepreneurship Isn't for Most People

21:12 Dean Jackson's Framework for Defining Success

24:01 Resourcefulness, Persuasion, and Relationships at Work

31:29 How to Save Your Company When the Market Collapses

35:36 How Great Leaders Keep Their Teams Aligned

38:59 Facing Your Blind Spots As a Leader

45:24 The Non-Negotiable That Would Kill a $500M Offer

48:28 What He'd Do Differently If He Started Again

52:06 The Freedom That Comes From Dropping the Mask

53:39 Aaron's Advice for New Entrepreneurs

Watch on YouTube:

https://youtu.be/wSrXlTixjCc

Let's Connect:

Website | Instagram | YouTube | TikTok | Twitter | Facebook