On today's episode I talk with John Mark Estes. He got licensed in 2020 and has been building a consistent business ever since by leaning into two things that work for him. Social media that creates real connection and cold calling that opens real doors.

We break down his daily cadence. Two hours a day calling canceled and expired listings. Theme days for outreach so the work is never a guess. Batching a full month of content at a time with a mix of talking head education and fun trending edits. Using social to stay in front of the people who already know you so they don't forget you.

He tells the Malibu story. How a single cold call turned into a fly-out meeting, a record land sale, multiple penthouse listings, and a long-term client relationship. We cover buying back time, setting simple marketing rules like 10 percent reinvested, and even spinning up a media company to keep expenses clean and consistent.

We hit the human side too. Why a clear why beats the algorithm. How to handle foggy days. Using the gym to reset your brain. Practicing gratitude to get back to center. Investing in yourself first and shooting your shot when it matters.

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