Amy Franko has a keen sense of the ways in which B2B sales are changing. After all, today's business landscape looks a lot different than it did a decade ago. Companies don't simply buy products any more. Instead, they seek out long-term relationships with other companies, hoping that their investment will give them a competitive advantage.

Of course, these changes create all kinds of challenges for salespeople. In order to thrive, sellers and sales leaders must adopt new techniques. But what do those techniques look like? What skills do today's salespeople need?

On today's episode of Same Side Selling, Amy joins me to answer those questions and more. You're going to learn a lot from our conversation!

Listen to this episode and discover:

>The old-school sales habits you need to kick.

>Why a modern approach to selling is necessary.

>5 specific skills that will help you thrive in today's B2B business world.

>And so much more…