On the podcast today we have Derek Ashauer. Derek, who transitioned from freelancing to creating WordPress plugins like Sunshine Photo Cart and Conversion Bridge, discusses the impact of European privacy laws, the limitations of Google Analytics, and the rise of privacy-focused analytics tools like Fathom and Plausible. He emphasises the ease and necessity of conversion tracking for websites, and how his plugin, Conversion Bridge, simplifies this process for both individual site owners and agencies by integrating with multiple analytics platforms. If you're an agency, developer, or digital marketer, this discussion will help equip you with knowledge and strategies to navigate the ever-evolving landscape of web analytics.