One day, about 5 years into my career, my manager pulled me aside and said something that stung for days.

"Emma, you're excellent at executing what's in front of you. But I need you to start thinking about what should be in front of you."

I went a away defensive. I thought I was doing everything right.

But she'd spotted something I couldn't see yet, something I now call the Identity Lag. The gap between the marketer you're actually capable of being, and the one you're currently showing up as.

In this episode, I'm unpacking what the Identity Lag is, why it hits the most capable marketers hardest, and the one question that starts to close it. No jargon. Just the reframe that I wish someone had handed me five years earlier.

If you've ever finished a day doing a lot and felt like nothing actually moved forward, this one is for you.

Something is coming. I'm building something for ambitious marketing managers. It's not ready yet but when it is, you'll hear about it first. Sign up here

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