William Proctor is Associate Professor in Popular Culture at Bournemouth University where he primarily teaches on BA English and BA Communication and Media degrees. William is the author of "Reboot Culture: Comics, Film, Transmedia" which is the first academic study to critically explore and interrogate the reboot phenomenon as it emerged historically to describe superhero comics that sought to jettison existing narrative continuity in order to ‘begin again’ from scratch of franchising in the twenty-first century.