On this final episode of DMOU for 2024, we welcome our friend Beth Erickson to the microphone. The CEO of Visit Loudoun (DC’s Wine Country), Beth shares how her organization has met existential challenges (such as bugs that like grapes) while making the visitor economy visible in a region that previously didn’t see itself as a destination. Plus, in the Bonus Round, she shares how she became one of the most feared poker players in the DMO space. Join us.