In sales, there's no skill more valuable than the ability to establish trust. If you can earn a client's trust, it's far more likely that they will buy from you.

After all, we want to buy things from people who we know have our best interest in mind. No one wants to hand money over to someone who is simply trying to make a sale.

This episode of Same Side Selling is all about trust. In the episode, I expand on why it's so crucial to sales. Additionally, I discuss some ways that you can earn the trust of your clients. Enjoy!

Listen to this episode and discover:

> Why your goal should never be to make the sale.

> How to disarm the notion that you're just trying to sell.

> Specific ways that you can build and engender trust with your prospects.

> And so much more...