On the podcast today we have James Kemp, the Core Product Lead for WooCommerce at Automattic. James discusses his role in overseeing the Woo product, emphasising improvements and innovations in WooCommerce. He outlines the platform's significant market share, driving e-commerce strategies for various scales of businesses. The discussion also covers flexibility, backward compatibility challenges, new branding, and the competitive e-commerce landscape, exploring how WooCommerce compares to SaaS competitors. James expresses openness to community suggestions and highlights e-commerce trends like mobile technology, augmented solutions, and the evolving nature of online purchasing. If you are keen to understand the breadth of WooCommerce's impact on e-commerce, or are curious about the direction of online shopping, this episode is for you.