A founding partner of Digital Natives Group, an award-winning marketing agency, Jonathan Jacobs has built a seven-figure social media practice from the ground up. As the senior architect of Natives' digital campaigns, Jonathan has helped launch social media platforms for global sports brands, projects for Fortune 500 companies, and, of relevance to today's discussion, nearly one hundred book launches, many of them bestsellers. Together Jonathan and Richelle share the essentials of how to market your book and your brand.