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Episode Overview

What does a canceled flight during a snowstorm have to do with running a successful window treatment business? Everything. In this episode, Roger shares a powerful story about loyalty, customer experience, and the choice every window treatment professional must make: compete on price or compete on value.

What You'll Learn

The Personal Story

• How Roger accidentally became a Delta loyalist (hint: it started with convenience, not intention)
• The Christmas 2022 snowstorm that changed everything
• Why Delta put him on a competitor's flight to take care of him
• The small gestures that create lasting loyalty: handwritten notes from pilots, surprise gift cards, and VIP treatment

The Business Lesson

• Why being the "cheapest option" attracts price shoppers who disappear at the first discount
• How to position yourself as the "Delta Airlines" of your market
• The difference between customers and loyal clients
• Why better margins and better clients go hand-in-hand

How do you want your window treatment business to be perceived in 2026?

As the cheaper alternative—or as the Delta Airlines of your market?

There's no wrong answer. But understand this: the cheapest option doesn't create loyalty. It creates price shoppers who question your expertise and vanish the second someone undercuts you.

Being the "Delta company" means raising the bar. Charging more, yes—but also earning better margins, attracting better clients, and building relationships rooted in trust.

Perfect For

• Window treatment installers tired of competing on price
• Blind and shade dealers ready to attract premium clients
• Installation professionals who want to elevate their client experience
• Anyone in the window covering industry wondering if loyalty programs actually work
• Trade professionals looking to end 2025 strong and start 2026 even stronger

Inspiring Blog: https://www.tradingupconsulting.com/building-customer-loyalty-premium-service/

Hashtags: #NoStringsAttached #TradingUpConsulting #TradingSecrets #WindowTreatment

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🎧 This episode is brought to you by BlindsOnline.com

Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.

👉 Visit BlindsOnline.com and make window shopping easy again.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 Trading Up Academy: Learn To Install Window Treatments

👉 We Dress Naked Windows Blog
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