Send Us Your Questions & Feedback!

Your Expertise is a Ferrari; Let’s Ensure It’s Priced Like One

Description:
Have you ever noticed how the price of a simple bottle of water can vary wildly depending on where you buy it? This episode dives deep into the psychology of pricing and perceived value—why location, positioning, and the story behind your service can make all the difference.

In the world of window treatments, your expertise is not just a product; it’s a premium experience that deserves to be valued accordingly. I share insights on how many talented professionals unintentionally limit their earnings by anchoring their prices too low and how shifting your market “location” can elevate your brand and pricing power.

Whether you’re struggling with price objections or wondering how to attract clients who truly appreciate quality craftsmanship, this episode will guide you through strategic mindset shifts and practical steps to position yourself where your true value shines.

What You’ll Learn:

• Why pricing is about more than just numbers and competitors
• How context and anchoring shape customer willingness to pay
• The power of storytelling and crafting a premium client experience
• Finding and marketing to clients who value your expertise
• Aligning your brand and service level with premium pricing
• When it’s okay to be the affordable option—and when it’s not

If you’re ready to move your expertise out of the “supermarket aisle” and into the “airport lounge,” this episode is for you.

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🎧 This episode is brought to you by BlindsOnline.com

Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.

👉 Visit BlindsOnline.com and make window shopping easy again.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 Trading Up Academy: Learn To Install Window Treatments

👉 We Dress Naked Windows Blog
...

Send Us Your Questions & Feedback!

From "Crazy Train" to Calm Sanctuary: What Ozzy Osbourne Taught Me About Windows & Life

This ain't your usual window treatment podcast, folks. But then again, I'm not your usual window guy. This week, we're doing a deep dive into something unexpected: the passing of a legend, Ozzy Osbourne. His music—the soundtrack to my youth—revealed some profound truths about the spaces we create and the lives we live.

Join me, Roger, as we peel back the layers (pun intended) on how rock anthems relate to the smooth power of motorized shades, and how a "Shot in the Dark" isn't just a haunting melody, but a reminder of the sanctuary blackout shades can create.

In this episode, we'll explore:

• The "Crazy Train" of Transformation: How smart home automation brings instant change to your space, just like a classic riff electrifies a stadium.
• Finding Sanctuary in the "Shot in the Dark": The unexpected peace and protection that comes from truly dark, personal spaces.
• How to "Bark at the Moon" with Your Decor: Embracing bold, unapologetic design choices that make your home scream you.
• The Feeling of "Mama, I'm Coming Home": Crafting spaces that truly feel like a sanctuary, a place where you can finally drop your guard.
• The Drama of "Mr. Crowley": Layered treatments that bring theatrical elegance and refined rebellion to your windows.
• "No More Tears": How good design can be therapy, helping us reclaim our space, release what holds us back, and find healing.

It's about more than just fabric and function. It's about identity, memory, and giving your home—and your life—its own unapologetic volume. Because if Ozzy taught me anything, it's that sometimes the most profound lessons come from the loudest places.

This isn't just about music or windows. It's about showing up. Living loud. And transforming your space, one powerful decision at a time.

Inspiring Blog - https://www.shadesinplace.com/ozzy-osbourne-shades-home-memories/

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🎧 This episode is brought to you by BlindsOnline.com

Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.

👉 Visit BlindsOnline.com and make window shopping easy again.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 Trading Up Academy: Learn To Install Window Treatments

👉 We Dress Naked Windows Blog
...

Send Us Your Questions & Feedback!

Description:
In this episode, Roger shares a story that cost a colleague $3,200 — and it all comes down to one thing: charging a measuring fee. If you’ve ever been ghosted by a client after doing a site visit, this one’s for you. We dig into why collecting a fee upfront protects your time, your expertise, and your bottom line.

Roger also shares extra insights not included in the blog post, like how this simple strategy filters out tire-kickers and attracts serious clients who value your work. Whether you're a seasoned installer or just getting started, this episode might be the mindset shift you need.

🧠 What You’ll Learn:

• Why offering free site visits is not a smart business move
• How a $3,200 mistake taught this dealer to set boundaries
• Scripts and strategies for introducing your measuring fee
• The surprising benefits of charging upfront
• How this fee builds credibility and trust — not resistance

✨ Bonus: Roger shares exclusive behind-the-scenes stories and real-life client interactions that aren’t in the blog.

🔗 Related Blog:
Why Window Treatment Installers Should Charge a Measuring Fee

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🎧 This episode is brought to you by BlindsOnline.com

Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.

👉 Visit BlindsOnline.com and make window shopping easy again.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 Trading Up Academy: Learn To Install Window Treatments

👉 We Dress Naked Windows Blog
...

Send Us Your Questions & Feedback!

Episode Description: In this episode, Roger dives deep into seemingly disconnected stories that ultimately weave together to reveal a fundamental truth about business and life. From the audacity of choosing orange glasses to a masterclass in customer service from none other than Metallica, and even a minor mishap with an oversized couch. Discover why the true essence of your brand lies in making clients feel "relieved, seen, and taken care of."

Key Takeaways From This Episode:

• The Color of Audacity (and Authenticity): Why a pair of orange glasses can be the perfect symbol of who you are and how that reflects in your business. It's about evolving without losing your essence.
• Metallica: A Masterclass in Customer Experience: How a band with 43 years on the road still delivers a show with fire, professionalism, and humility. The lesson in truly connecting with your audience, making them feel like you're there for them.
• The Couch That Didn't Fit and the Grace of Good Service: A hilarious (and slightly embarrassing) story about a measurement mistake and how the empathy of a furniture store turned a problem into a moment of pure relief.
• On Both Sides of the Table: Roger shares the epiphany of seeing himself as a customer – confused, slightly embarrassed, hoping for grace – and how that shapes the way he treats every person who reaches out to Shades In Place.
• Why People Call (and What They Really Need): Nobody calls the window treatment guy when everything's perfect. They call when the sun is cooking their hardwood floors, the neighbors have front-row seats into the bedroom, or after three DIY fails. They call when they need someone to say: "I got you."
• The "Orange Frames" Philosophy: How your authenticity and your way of being make it easier for people to see you, trust you, and know that you're there to solve their problem.

READ the inspiring blog here: https://www.shadesinplace.com/orange-frames-customer-care-matters/

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🎧 This episode is brought to you by BlindsOnline.com

Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.

👉 Visit BlindsOnline.com and make window shopping easy again.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 Trading Up Academy: Learn To Install Window Treatments

👉 We Dress Naked Windows Blog
...

Send Us Your Questions & Feedback!

EPISODE SUMMARY

You might think a heavy metal concert is just loud music and flashing lights. But for me, Roger Magalhães, it became an unexpected masterclass in business, branding, and human connection. This episode pulls back the curtain on the raw, unfiltered lessons I learned from the mosh pit at a Metallica show in Tampa, showing how they apply directly to your work in the window treatment industry.

THE A-HA MOMENT

Just like a perfectly tuned guitar riff can electrify a stadium, the right approach to your business can create an unforgettable experience for your clients. Many believe that delivering a product is enough, but Metallica showed me that it's about the entire sensory journey. We're going to dive into how their incredible stage presence, genuine fan engagement, and ability to evolve while staying true to themselves offer a powerful guide for your business.

We'll explore why going the extra mile makes every client feel seen, creating undeniable loyalty. You'll also understand why humility and connection build the strongest relationships and drive referrals, much like a band connecting with its audience.

THE BREAKDOWN

• The Power of Presence: How to ensure every client feels seen and valued, turning standard jobs into loyal customers.
• Charisma Over Ego: Why genuine connection and humility are your greatest assets in building lasting relationships.
• Consistency + Reinvention: The art of staying relevant and true to your craft in a constantly shifting industry, just like a band evolving its sound without losing its identity.

KEY TAKEAWAYS

• My take on why you should never cut corners on quality – the details truly matter.
• How to be the Metallica of your market: bringing the fire, professionalism, and unexpected magic that keeps people talking and coming back.

Hit play and let's get into this story! You'll see that sometimes, the best business lessons come from the most unexpected places. 🤘🇧��

INSPIRING BLOG - 

https://www.tradingupconsulting.com/metallica-lessons-window-treatment-business/

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🎧 This episode is brought to you by BlindsOnline.com

Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.

👉 Visit BlindsOnline.com and make window shopping easy again.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 Trading Up Academy: Learn To Install Window Treatments

👉 We Dress Naked Windows Blog
...

Send Us Your Questions & Feedback!

EPISODE SUMMARY

In this unfiltered episode, I, Roger Magalhães, pull back the curtain and tell the story behind one of the biggest "recalculating" moments of my life: the move from Boston to Tampa. It wasn't just a change of address; it was a search for clarity, for a "margarita-environment" that truly made sense. And believe me, your windows have everything to do with it.

THE A-HA MOMENT

Many people think blinds and shades are just for blocking the sun. But the truth is, they're an essential part of your "perfect margarita." They control light, privacy, thermal comfort, and ultimately, they shape how you live and work in your own space.

We're going to dive into how a business decision turned into a life lesson about priorities, the impact of your environment, and why investing in the quality of your view (literally and metaphorically) is one of the best deals you can make. If you're tired of your current "margarita" or feeling like life needs a "recalculation," stick with me, and I'll show you how to find your place in the sun — with style and purpose.

THE BREAKDOWN

The Big Shift: Why leaving Boston for Tampa wasn't just about geography, but a quest for "the better margarita" in life and business.

More Than Just Windows: How custom window solutions can transform a house into a home that reflects who you are and what you seek.

The Clarity Factor: Understand why the right light and tailored privacy are crucial for your well-being and productivity.

KEY TAKEAWAYS 

My take on how small upgrades can make a massive difference in your daily life.

"Recalculating...": The art of pivoting when life throws you a curveball and how to turn unexpected detours into opportunities.

Hit play and let's get into this story! You'll see that sometimes, all you need for a better life is a new perspective – and, who knows, maybe some new windows. 🇧🇷

INSPIRING BLOG - https://www.shadesinplace.com/same-sunset-better-margaritas-custom-window-solutions/

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🎧 This episode is brought to you by BlindsOnline.com

Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.

👉 Visit BlindsOnline.com and make window shopping easy again.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 Trading Up Academy: Learn To Install Window Treatments

👉 We Dress Naked Windows Blog
...

Send Us Your Questions & Feedback!

EPISODE SUMMARY

In this heartfelt Blind Audacity episode, I'm pulling back the curtains (pun intended!) on a monumental chapter in the Shades In Place story—our big move from Boston to sunny Florida! After two decades of installing custom window treatments, building relationships, and growing roots in New England, this episode shares the emotional journey of transition and expansion.

WHAT YOU'LL DISCOVER

The Boston Legacy: How closing our Massachusetts shop after nearly 20 years felt emotionally, and why Boston will always remain the foundation of our custom window treatment business

Florida Expansion: Why the Sunshine State's unique lifestyle demands more than just blinds and shades—we're expanding into motorized screens, retractable awnings, and hurricane shutters to meet our clients' needs

Team Evolution: How our dedicated professionals like Brian and Chris continue serving our loyal New England clients, while Kevin's move to Tampa created the perfect opportunity for Shades In Place to expand south

Professional Growth: My journey pursuing a Florida contractor's license to ensure we install every product with the same quality and attention to detail our clients have come to expect

Creative Renaissance: How Florida's change of pace has given me the mental space to finally write my book "Courage Attracts Luck" and revive this podcast to share more window wisdom

KEY TAKEAWAYS

"I may have moved to Florida, but Boston never moved out of me. No matter which zip code you're calling or emailing from, I've got you covered with premium window treatments. And yes—pun absolutely intended."

JOIN THE CONVERSATION!

Whether you're a longtime Shades In Place client from New England, a Florida homeowner looking for quality window coverings, or a fellow entrepreneur navigating a business transition—this episode offers both practical insights and heartfelt inspiration.

From custom blinds and shades to motorized solutions and hurricane protection, our commitment to quality installation and exceptional service remains the same, no matter the latitude!

Inspiring Blog - From Beantown to the Sunshin

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🎧 This episode is brought to you by BlindsOnline.com

Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.

👉 Visit BlindsOnline.com and make window shopping easy again.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 Trading Up Academy: Learn To Install Window Treatments

👉 We Dress Naked Windows Blog
...

Send Us Your Questions & Feedback!

Episode Summary:

In this episode of No Strings Attached, Roger dives into the importance of planting seeds—small, consistent actions that help window treatment installers grow their reputation, skill set, and client base. Whether you’re just starting out or you’ve been on the ladder for years, this conversation is packed with practical insights that can elevate your career and expand your opportunities.

Roger explores the mindset shift from being "just the installer" to becoming a trusted advisor, brand ambassador, and growth-oriented professional.

What You’ll Learn:

• 🌱 How small gestures like leaving behind a business card can spark future opportunities
• 🛠️ Why installers should embrace their role as the face of the company
• 🤝 The power of professionalism in building long-term client trust
• 📚 Why continuous learning is essential—and how to stay ahead of the curve
• 📈 How to reflect on past projects to improve your craft
• 🎉 The importance of recognizing and celebrating your wins, no matter how small

Takeaway Message:
Every job is a chance to plant a seed. The installer who takes pride, shows up professionally, and stays curious is the one who builds a garden of success.

Inspiring Blog - The Power Of Planting Seeds

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🎧 This episode is brought to you by BlindsOnline.com

Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.

👉 Visit BlindsOnline.com and make window shopping easy again.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 Trading Up Academy: Learn To Install Window Treatments

👉 We Dress Naked Windows Blog
...

Send Us Your Questions & Feedback!

🔊 Episode Summary:

After a brief hiatus, Roger Magalhães returns to the mic with renewed energy, sharper focus, and a lot to share. In this comeback episode, he pulls back the curtain on what’s been happening behind the scenes — from shifting business gears in Tampa, rethinking work-life balance, to launching fresh ideas for the No Strings Attached podcast.

Whether you’re a loyal listener or brand new to the show, this episode sets the tone for what’s ahead: unfiltered conversations, Brazilian-style grit, real business lessons, and a few spicy personal stories for good measure.

💬 In This Episode, Roger Talks About:

• Why he paused the podcast and what sparked the return
• Behind-the-scenes updates on Shades In Place and Trading Up Consulting
• Life transitions and the move from Boston to Tampa
• What to expect in future episodes: interviews, solo talks, and raw reflections
• The power of storytelling in business and the immigrant experience

📣 Call to Action:

If you’ve missed the mic drop moments, get ready — they’re coming in full force. Don’t forget to subscribe, share with a friend, and leave a quick review. It helps more passionate professionals discover this unique mix of business, grit, and Brazilian fire.

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🎧 This episode is brought to you by BlindsOnline.com

Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.

👉 Visit BlindsOnline.com and make window shopping easy again.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 Trading Up Academy: Learn To Install Window Treatments

👉 We Dress Naked Windows Blog
...

Send Us Your Questions & Feedback!

Episode Summary

Welcome to “No Strings Attached,” a podcast dedicated to everyone connected to the world of window coverings—trade professionals, interior designers, homeowners, and enthusiasts eager for honest stories about business, design, and the pursuit of the American Dream.

In this kickoff episode, host Roger Magalhães shares why he’s returning to the microphone. Roger discusses his background, his journey as an immigrant entrepreneur, and what listeners can expect from the show. He introduces the four ongoing series within the podcast—each offering a unique angle on the window covering industry.

What to Expect from the Podcast

Trading Secrets [TS]:
Targeted at trade professionals, installers, and dealers, this series dives into industry tips, hands-on expertise, and lessons from decades of real-world experience.

We Dress Naked Windows [WDNW]:
Perfect for homeowners and design lovers, busting myths and offering smart, stylish, and practical window treatment advice.

Blind Audacity [BA]:
Stories that pull back the curtain on the business—real tales of risk, resilience, and the unpredictable path from immigrant roots to industry success.

Courage Attracts Luck [CAL]:
Inspired by Roger’s upcoming book, this series explores emotional, surprising stories from his journey, with an authentic Brazilian twist.

About Your Host

Roger Magalhães has worn many hats—installer, trainer, speaker, business owner, consultant, author, and now podcast host. Founder of www.shadesinplace.com
 and www.tradingupconsulting.com, Roger is committed to sharing knowledge and empowering the next generation in the window coverings industry.

Key Takeaways

• An invitation to learn from hands-on trade insight, bold entrepreneurial stories, and design wisdom
• Real, unscripted stories about chasing the American Dream and building a business as an immigrant
• A show for curious minds, whether you’re picking out shades for your home or running your own installation company
• Community-driven: Listeners are encouraged to send in questions, feedback, and their own stories

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast

👉 We Dress Naked Windows Blog
👉 Blind Audacity Blog
👉 Trading Secrets Blog

📱 Let’s Connect:

📸 Instagram: @shadesinplace
🎥 YouTube: Shades In Place on YouTube
💼 LinkedIn: Roger Magalhães
📘 Facebook: Shades In Place on Facebook

📩 Got questions, feedback, or a story worth sharing? Email me at: [email protected]