<p>Senior Lecturer Marshall Ganz describes the essential role of storytelling in leadership and organizing. He explains how skilled campaigners leverage the public narrative to their advantage by appealing first to the heart, and then the mind, and cites recent examples from both sides of the aisle.</p>

Senior Lecturer Marshall Ganz describes the essential role of storytelling in leadership and organizing. He explains how skilled campaigners leverage the public narrative to their advantage by appealing first to the heart, and then the mind, and cites recent examples from both sides of the aisle.

<p>Senior Lecturer Marshall Ganz describes the essential role of storytelling in leadership and organizing. He explains how skilled campaigners leverage the public narrative to their advantage by appealing first to the heart, and then the mind, and cites recent examples from&nbsp;both sides of the aisle.</p>

160 How Narrative Drives Movements

PolicyCast explores research-based policy solutions to the big problems and issues we're facing in our society and our world. Host Ralph Ranalli talks with leading Harvard University academics and researchers, visiting scholars, dignitaries, and world leaders. PolicyCast is produced at the Kennedy School of Government at Harvard University.

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160 How Narrative Drives Movements

160 How Narrative Drives Movements

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