Facilitation is a lot of things: we’d all agree on and understand it as a verb. Many of us would identify it as a profession. But how many of us understand it as a business?

Mireille Beumer wasn’t always in the business of facilitation. Yes, she was a freelancer offering facilitation services, but it took a little while longer for her to step into entrepreneurship and create her facilitation business.

It might seem like pedantic semantics, but it’s a crucial difference.

Learn what it means to create a facilitation business, rather than being a solo facilitator in this episode... and learn how Mireille did it herself!

Find out about:

• Mireille's journey of turning facilitation from a verb to a profession to a business
• The building blocks for creating a facilitation business
• Why asking for help brings success, but uncritically accepting advice doesn’t
• How a freelance facilitator operates differently to a facilitation business
• Why it is a folly to try and sell your 'human' services to businesses
• What Mireille recommends if you aren’t sure where to start with entrepreneurship

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Questions and Answers

Part one

[01:46] What has happened since you were last on the show, late in 2019, and how have you navigated the pandemic?

[05:05] How did you come to build your facilitation business? What comes next?

[06:56] Would you consider LinkedIn as the main source of your work?

[11:36] Who are the clients you attract? And how did this shift in the pandemic?

[17:05] How did you first get started as a facilitation business owner? It can seem so huge and impossible to begin, from the outside.

[21:44] Did you purposefully create your personal brand and niche, or did it emerge naturally over time?

[26:41] Staying consistent and coherent with your branding.

[28:20] The need for education, innovation, and evolution rather than revolution.

Links

Episode 30 - featuring Mireille!

Mireille’s website

Connect to Mireille:

On LinkedIn

On Instagram
 

Any thoughts? Share them with us!

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