In this episode, Becky is joined by Carol Morgan—founder and president of Denim Marketing and author of Social Media Marketing for Your Business, Second Edition—to talk about how she has used her books to establish credibility, grow her business, and show up with intention across multiple platforms. Carol shares how her marketing background helped her launch her books with purpose, how she leverages speaking and podcasting to build momentum, and why social media marketing should always start with strategy.

During the episode, you’ll learn:  

• About Carol and the work of her team at Denim Marketing.
• About Carol’s decision to write books as a means of fueling her thought leadership brand and her business efforts. 
• How focusing on a niche market and providing specific content for that audience has been an impactful strategy for Carol.
• Some of the changes Carol has seen in social media marketing since she released the first edition of Social Media Marketing for Your Business, as well as the major updates she made to the latest edition.
• How Carol’s background as a marketing professional has shaped the way she promotes and launches her books. 
• What has worked best for driving sales of Carol’s books and converting new customers for her company. 
• How Carol measures the success of each book project. 
• The top three things Carol hopes readers will take away when they read Social Media Marketing for Your Business, Second Edition. 
• How Carol decides where to show up with her various brands, and why intentionality plays an important role. 
• Which social media platforms Carol enjoys most.
• How Carol has used her books to support her business and build credibility, as well as how her company helps spotlight her books. 
• The principles and habits that have made the biggest difference for Carol in growing the brand of her books, her personal brand, and her company’s brand. 

Don’t forget to check out our show notes, which include action steps and resources.

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