My guest this week, Dave Lorenzo recently published a book entitled 60 Second Sale: The Ultimate System for Building Lifelong Client Relationships in the Blink of an Eye.

You're probably asking yourself, "60 seconds? How could anyone possibly make a sale in one minute? Is that even possible?"

According to Dave, probably not. But, the idea of a 60-second sale is one that can help salespeople perform better. He joins me on Same Side Selling to talk about his book and share some of the topics addressed in it. You're going to love this one!

Listen to this episode and discover:

> What he means by a "60-second sale"

> Why strong relationships are the key to closing deals.

> How to network even if you're uncomfortable around people.

> And so much more…