Let’s welcome Babar Khan Javed, the Director of Public Affairs at Z2C and Pakistan's leading investigative journalist in advertising. This podcast is filled with an enlightening and inspiring conversation that unveils the secrets of advertising and highlights Babar Khan's remarkable journey and experiences. From uncovering marketing campaigns to discussing the importance of research, influencer hiring practices, and the factors behind the success of both Pakistani and Indian ads, we explore diverse topics such as effective publishing, risky stories, and fake social media followers.