This week on the Making It In The Toy Industry Podcast, learn the steps on how to create a Successful Buyer Presentation with help from expert Marie Nastasi. You’ll learn what buyers are looking for, how to research product categories and research your competition, and how to craft an amazing retail presentation.

This episode is packed with valuable information for developing a successful buyer presentation. Learn the 5 Keys to a Successful Buyer Presentation as developed by today’s guest Marie Nastasi. She brings a wealth of experience and advice from her roles as both a buyer and a manufacturers’ representative for companies large and small. 

Marie is on the show today to serve up a mini toy sales masterclass. She explains the importance of extensive and in-depth consumer research, price-to-value relationships, price point play, vendor of record, and exactly what you should include in that PowerPoint deck for buyers. We’ll also take an in-depth look at what these toy industry terms mean. Get ready for a toy conversation that’s filled with valuable, actionable, and toyspirational advice.

EPISODE CLIFF NOTES:

• Research your consumer. There are so many ways to do this. In this episode, learn how.
• Understand product categories inside and out. Forwards and backwards. It’s what your competition is doing.
• Learn why it’s so important to visit a variety of retail stores and visit them often. 
• Are you a vendor of record? Learn what that means and how to become one. 
• Learn important industry terms so you can be successful with key buyers 

MENTIONED IN THIS EPISODE:
For the links and resources mentioned in this episode, head over to the episode page at https://www.thetoycoach.com/163

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