🚨 If you’re a musician who is lost on what you should be posting on Instagram, then this is for you!

🙋‍♀️ Are you struggling to know what to post on Insta, are you overwhelmed, are you unmotivated or just are thinking ‘what’s the point?!?!’ then check out my podcast episode A Drummer's Guide To… Instagram

💪 For me, I see using Instagram as my personal marketting platform that I get to ‘speak’ to my ideal follower, with a view to them becoming the ideal musician, artist, or student I get to work with!

1️⃣ So first things first, WHO are you posting for?

🤔 Posting for other musicians who play the same instrument as you for ‘clout’ as it were is fine, but musicians who may want to hire you probably won’t be interested that you can play through all the permutations of a paradiddle cycling through each note as an accent and hitting all the subdivisions on a practice pad! #IYKYK

2️⃣ WHY are you using Instagram?

🧐 If you’re using it to get more work as a session musician? As an artist in your own right? As a teacher? These are all very different reasons, require different content to reach very different goals. These answers should lead you to…

3️⃣ WHAT should you post?

🤓 Here’s the ‘formula’ I use when working out what to post:

(Who is it for + Why are you using it) x (allowing people to know, like and trust you)

👍 Then, create content within the context of this formula such as:

🔥 Showcasing your skills

🔥 Showcasing your personality

🔥 Showcasing your schedule… everybody loves a busy person, so show you’re in demand!

🫶 In my experience is the most rich way to build connections and have clients coming to you in the most aligned way.

👀 Also, for a laugh, here’s my first ‘to camera’ piece:

https://youtu.be/NTkaAc3NTRw

🎙 If you’d like to hear some real life examples of how to and NOT to do Instagram, then check out my episode A Drummer's Guide To... Instagram

🎧 …and if you’d like to lift the curtain further on all the other things it takes to be a professional musician, aside from playing your instrument, then look for A Drummer's Guide To... on all good podcasting platforms and youtube