In this episode, Charlie, Rita and Jose talk about R U OK? Day and the role school marketers play in promoting mental health conversations in schools. In the Deep Dive segment, the hosts discuss effective use of shopalites and shopalives, and how to generate and execute creative ideas. In the Rants and Raves segment, the group have a conversation about generational marketing and why school marketers need to be in touch with their target demographic.

Episode links:

R U OK? Day https://www.ruok.org.au/education

10 brands using digital to create great in-store experiences https://www.cmo.com.au/article/600758/10-brands-using-tech-create-great-in-store-experiences/

oOh! unveils interactive retail screens with sensory features https://www.cmo.com.au/article/586174/ooh-unveils-interactive-retail-screens-sensory-features/

In Russia, 30 squats will get you a train ticket https://www.wired.com/2013/11/squats-train-ticket/

Gen Zers vs. Millennials: How and why brands must know the difference https://jingdaily.com/gen-zers-vs-millennials-how-and-why-brands-must-know-the-difference/

The ultimate guide to marketing to Gen Z https://www.campaignmonitor.com/resources/infographics/the-ultimate-guide-to-marketing-to-gen-z/

Ikea just made the most boring preroll ads, yet they're totally mesmerizing https://www.adweek.com/creativity/ikea-just-made-the-most-boring-preroll-ads-yet-theyre-totally-mesmerizing/

Fight for territory (Steinlager and Guinness case) https://www.youtube.com/watch?v=XeJwEp66Wno

Episode 149 - Importance of social media policies [podcast] https://www.imageseven.com.au/school-marketing-importance-of-social-media-policies-podcast/