Meet Jesse Cole, the Walt Disney of baseball.

In 2016, Cole and his family purchased a historically fledgling baseball team in Savannah and turned them into the world-renowned, Savannah Bananas where they’ve revolutionized a traditional sport. How? By putting fans first.

Instead of being obsessed with the game, he became obsessed with the experience. Particularly the fan experience.

Eventually, Cole's innovative marketing strategies and commitment to fan experience paid off in a big way. The Savannah Bananas have sold out every game since their first season and have been awarded Organization of the Year, Entrepreneur of the Year, and Business of the Year.

Today, Cole is an in-demand keynote speaker, serial yellow tux wearer and author of Find Your Yellow Tux and Fans First.

In this episode, you’ll hear Erin and Jesse discuss how you can use a Fans First strategy to create your own success.

Find Your Yellow Tux

Fans First

If you’d like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie  

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DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences.

Tweetable Comments

• “Every single day, I get fascinated and obsessed with new ideas and new things we can create for our fans.”

• “How you view things is how you do things.”

• “Corporate and public companies are always focused on the next quarter. I'm focused on the next quarter century.”

• “You have to be able to throw away some short-term profits to create long-term fans.”

• “It starts with you being the number one fan of what you're doing.”

• “How can you really create fans if you aren't the biggest fan of what you do?”

• “Follow your energy, not your passion.”