When we think about change communication, it’s often within the walls of an organisation in things like new systems, strategies, or restructures. However, advocacy communication operates in a very different environment, where audiences are not captive, attention is limited, and influence must be earned.

In this episode of the Less Chatter, More Matter podcast, we explore advocacy as a form of change communication before we share the five essential elements that underpin effective advocacy strategies.

We also explore the importance of audience segmentation, the power of relatable storytelling, and the role of behavioural science in shaping effective campaigns.

Ultimately, this episode is one that can apply across any industry and any role, because we all end up having to work in an advocate position at some point! So, listen in now.

Links mentioned in this episode:

• 90 minute Strategy Power Session
• Public workshops and training
• Less Chatter, More Matter - Mel’s book
• Template packs
• Change Isn't Hard! - Mel's book
• Sign up here to the fortnightly mail out of free resources!

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