168 Things

This time, we're looking at pitching for new business. We'll talk about why questions are more important than answers; the theory of hats; open and closed questions; and questions as a competitive sport. 

In this episode, we're talking about finding and keeping clients. There's the question of chemistry; we tell how a child helped create the My Waitrose logo; then there's dinner with Chalice; and the great agency tradition of making stuff up in the meeting. We also touch on the importance of listening - a theme we'll come back to in future podcasts.

Lockdown may be coming to an end - or maybe not. It's been frightening, weird, peaceful, unsettling, harrowing - and the roller-coaster ride doesn't end when we're all allowed out again. Normal is going to be different. 
In this podcast - the first in our series - we take some advice from Fleetwood Mac, and the Roman emperor Marcus Aurelius, and talk about what we hope we can do to help you ride the ups and downs to come.

We are Paul Kitcatt and Chalice Croke. Creative marketing is our business, and has been for many years. We’ve been through good times and bad, including the crash in 2008, but the lockdown and its economic consequences will create the toughest challenge yet. We want to help you rise to it. If you own a brand, or run, or work in a creative marketing agency, or in-house marketing team, our knowledge and advice is here for you. It’s for all levels of experience, for individuals and businesses. Each podcast will cover one subject, in about ten to fifteen minutes. We’re giving you insights and ideas to help you win and grow business, to be creative in your thinking, and to be an inspirational leader. We'll talk about pitching, creativity, strategy, process, management, being a client, working with clients, production, money, crises, listening, thinking, music and furniture. And more. We’re inviting contributions from others too, because in times like these, everyone needs to pitch in and help.The series is called 168 Things We’ve Learnt About Creative Marketing (and we think you’ll find useful to know).  You can find out more at kitcattandcroke.com