In this episode, I share lessons from top business and marketing minds — and how we can apply them in the education space.

It’s easy to stay in our niche, but doing so can limit our growth. I explore what happens when we step outside and learn from others.

We cover pricing, client experience, creative thinking, and standing out in a busy market.

Takeaways

Loud voices don’t always reflect the majority.

Value justifies pricing — not what others are charging.

Client experience leaves a lasting impression.

Creative thinking and logic go hand in hand.

We don’t need to be everywhere to stand out.

Plan for dips in motivation to stay consistent.

Looking outside our niche keeps us fresh and relevant.

Sound bites

"Are we listening to the loudest voices or the right ones?"

"People remember how we made them feel."

"Emotions aren’t the opposite of logic."

Enjoy :-)

Sumantha

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👋🏽 Hello! I'm Sumantha McMahon, and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you! Yes, I'm qualified too :-)

My training leans on tried-and-tested methods that are completely tailored to our niche.

Work with me to breathe life into YOUR definition of success:

#1 Bespoke 1:1 Mentoring

High-touch 6-month programme for tutors who want to make their business more lucrative, in a sustainable way for the future, while protecting the impact they make.

#2 The Tutors' Mastermind

The leading membership for tutors that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts.

This podcast is recorded using Riverside. Sign up for your account here (free plan available)

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Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon