In this episode, I explore the evolving landscape of marketing, emphasising its importance for businesses even in a word-of-mouth-driven ecosystem.

I discuss changing consumer behaviour, the necessity of a strong offering, and the need for marketing content to resonate with your audience.

The conversation highlights the importance of understanding the audience's journey and tailoring marketing efforts to meet their specific needs.

Takeaways

Marketing starts with our offering, not how we promote.

The content we put out needs to cut through the noise.

Understanding what makes our offering outstanding is crucial.

Marketing should help people get ready to buy from us.

We need to cater to different audience segments based on their journey.

Hand-raiser content helps us understand where our audience is.

Marketing works hard when it shows why we're the best for our audience.

Sound bites

"Is marketing what we think it is?"

"What makes what we offer so outstanding?"

"Marketing starts with what we offer"

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👋🏽 Hello! I'm Sumantha McMahon, and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you! Yes, I'm qualified too :-)

My training leans on tried-and-tested methods that are completely tailored to our niche.

Work with me to breathe life into YOUR definition of success:

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© 2024 Sumantha McMahon