Last week YouTube channel Yes Theory announced their course on becoming a YouTube creator and storytelling. During a live six-week bootcamp costing $349, students would get access to the live workshops hosted by the Yes Theory team, access to a community of creators, and personalised feedback from community members.

Sounds reasonable right?

Not according to many of the comments that poured in. One predicted this was the moment a video would be spawned titled: “When Yes Theory became No Theory”.

In this episode, we talk about the marketing lessons we learned from this phenomenon.

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