In this episode, Charlie, Rita and Jenni discuss the recent devastating bushfires hitting Australia's east coast and the role that school marketers play. In the Deep Dive segment, the hosts talk about how school marketers can best prepare for the start of a new year. The Question of the Week focuses on how school marketers can obtain responses from unresponsive teachers. In the Rants and Raves segment, the hosts discuss the 2019 inspirED Brilliance Awards and pick out their favourites.

Episode links:

Back to school — NSW Education Minister says 140 bushfire-hit sites will be safe for students https://www.abc.net.au/news/2020-01-16/nsw-fire-affected-schools-will-be-safe-for-returning-students/11870494

Australia bushfires: towns devastated and lives lost as blazes turn the sky red https://www.theguardian.com/australia-news/2019/dec/31/australia-bushfires-towns-devastated-and-lives-lost-as-blazes-turn-the-sky-red

After the inferno https://www.abc.net.au/news/2020-01-19/australia-bushfire-carnage-from-above/11879534

Looking ahead: Your school marketing plan for the new year https://www.imageseven.com.au/school-marketing-looking-ahead-your-school-marketing-plan-for-the-new-year/

Congratulations to the 2019 InspirED Brilliance Awards winners https://www.inspiredsm.com/2019-brilliance-award-winners