Less Chatter, More Matter: The Communications Podcast

#172 Pivoting as a communicator in an AI world


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This episode of the Less Chatter, More Matter podcast has us uncovering what it means to be a communicator in an AI-driven world; plus, why the profession is entering a major period of transformation.

Communicators are being challenged to rethink where their value truly lies as AI takes over the practical, often menial, tasks of our everyday. BUT! The future of communication isn’t about producing more of this content faster, in fact it's more about becoming trusted strategic advisors who help organisations build trust, navigate uncertainty and strengthen human connection.

So, this episode helps map out this change with a new framework for the future communicator built around five evolving roles: reputation architects, risk and opportunity identifiers, stakeholder engagers, human connectors, and leadership coaches. We also look at the critical capabilities communicators need to develop to remain relevant, including adaptability, creativity, business acumen, strategic thinking and relationship building.

Get ready to learn all about how communicators can position themselves to lead in an increasingly complex, AI-influenced world.

Links mentioned in this episode:

  • 90 minute Strategy Power Session
  • Public workshops and training
  • Less Chatter, More Matter - Mel’s book
  • Template packs
  • Change Isn't Hard! - Mel's book
  • Sign up here to the fortnightly mail out of free resources!

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Less Chatter, More Matter: The Communications PodcastBy Mel Loy


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