Behind the glamorous facade of Celebrities, Influencers, Brands, Advertisements, and the curated images in front of the lens, there is one unifying force that shapes perception and narrative – the power of PR. So today, to dive deeper into the intriguing world of PR, we have Hasan Rizvi, the visionary CEO of Bodybeat PR. We dissect marketing strategies and campaigns, debate the influence of GenZ and celebrities, shed light on the lingering issues in Pakistan’s creative sphere, and explore the unique essence that sets Bodybeat PR apart from the rest.