Adam and Jeannie share a few valuable tips about personalizing the customer experience.

Taking the experience personally

With so many great ways to access and leverage customer data, companies are getting creative about personalizing the customer experience. But do customers really want to be where everyone (and every thing) knows their name?

Some companies personalize as many parts of the experience as they can, but that’s not always a good thing. Be careful! Personalizing for personalization’s sake can harm some experiences.

So what should you know? Are you personalizing too much? Too little? Perhaps you need to take a different approach.

In this episode, Adam and Jeannie share a few quick but vital personalization tips everyone should know.

Related Content

• 360Connext® post, 5 Mobile Personalization Tweaks to Keep Customers On Track
• Customers That Stick® post, The Greatest Customer Service Statistic in the World
• Episode 019: Writing for Machines, Andy Crestodina, and Personalized Robots

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