Purpose & Profit Club® – The Nonprofit Fundraising & Marketing Podcast

172: What the Top 1% of Nonprofits Do Differently on GivingTuesday


Listen Later

Every year, billions are donated on GivingTuesday, but only a small percentage of nonprofits turn that day into real momentum.

In this episode, I share exactly what the top 1% of nonprofits do differently to make GivingTuesday their biggest fundraising win of the year (without burnout, perfectionism, or chaos). You’ll learn the seven steps to lead with clarity, confidence, and courage, from creating a curated donation page to leading on email, activating your team, and treating the day like a 24-hour relay, not a morning sprint. Whether you’re a small shop or scaling organization, this episode is your roadmap to modern, high-converting campaigns that work,  even when you’re short on time. Because GivingTuesday isn’t about doing it all, it’s about doing the right things, decisively.

Topics:

  • The seven skills that set the top 1% of nonprofits apart on GivingTuesday
  • Why perfectionism kills momentum, and how to lead with confidence instead
  • The difference between generic donation forms and curated GivingTuesday pages
  • How to prime donors without overwhelming them
  • Myths that keep small orgs from participating, and how to bust them
  • How to activate your board, volunteers, and community so you’re not fundraising alone
  • Why email outperforms social, and how to write messages that convert
  • The “It ain’t over till it’s over” mindset: treating GivingTuesday like a 24-hour relay
  • How to hit your goal even if your morning looks slow


For a full list of links and resources mentioned in this episode, click here.

Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.

Resources:

  • Easy Emails For Impact™: The $5K+ Fundraising Campaign System
  • Purpose & Profit Club® Fundraising + Marketing Accelerator
  • The SPRINT Method™: Your shortcut to 10K fundraisers
  • Instagram, LinkedIn, website , weekly newsletter
  • [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.

    May contain affiliate links
...more
View all episodesView all episodes
Download on the App Store

Purpose & Profit Club® – The Nonprofit Fundraising & Marketing PodcastBy Christina Tzavaras Edwards

  • 5
  • 5
  • 5
  • 5
  • 5

5

24 ratings


More shows like Purpose & Profit Club® – The Nonprofit Fundraising & Marketing Podcast

View all
This Is Actually Happening by Wondery

This Is Actually Happening

10,423 Listeners

The Big Boo Cast by Melanie Shankle & Sophie Hudson

The Big Boo Cast

2,448 Listeners

That Sounds Fun with Annie F. Downs by That Sounds Fun Network

That Sounds Fun with Annie F. Downs

10,432 Listeners

Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications by Joan Garry

Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications

317 Listeners

Pod Save America by Crooked Media

Pod Save America

87,802 Listeners

The Daily by The New York Times

The Daily

112,746 Listeners

Dateline NBC by NBC News

Dateline NBC

47,585 Listeners

Nonprofit Mastermind Podcast by Brooke Richie-Babbage

Nonprofit Mastermind Podcast

78 Listeners

We Can Do Hard Things by Treat Media and Glennon Doyle

We Can Do Hard Things

41,570 Listeners

Nonprofit Nation with Julia Campbell by Julia Campbell

Nonprofit Nation with Julia Campbell

63 Listeners

The Weekly Show with Jon Stewart by Comedy Central

The Weekly Show with Jon Stewart

10,802 Listeners

New Heights with Jason & Travis Kelce by Wondery

New Heights with Jason & Travis Kelce

17,932 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

19,941 Listeners

Missions to Movements by Dana Snyder

Missions to Movements

129 Listeners

Good Hang with Amy Poehler by The Ringer

Good Hang with Amy Poehler

10,285 Listeners