By Julia Campbell
Nonprofit Nation is hosted by Julia Campbell, digital marketing and fundraising expert, nonprofit consultant, and author of Storytelling in the Digital Age: A Guide for Nonprofits and How to Build
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The podcast currently has 201 episodes available.
The way we search the web is being transformed in huge ways, and nonprofits need to understand the changing landscape in order to reach their donors and their stakeholders online.
In this episode, I sit down with Rafi Norberg to explore the latest development in search technology: Google’s AI Overviews.
Rafi serves as President and Founder of Nexus Marketing, a marketing agency that helps businesses and organizations generate revenue online in the mission-driven sector. Rafi has over a decade of digital marketing experience in mission-driven sectors and through his agency has worked with 200+ brands to build their inbound presence. Rafi's goal is to help organizations do more good by connecting them to high-quality information, resources, and tools.
Google recently announced the broad rollout of AI Overviews, a generative AI tool designed to streamline the search experience by directly answering users’ queries and citing the content sources.
Rafi shares his expert insights on what this means for the SEO world, the potential impact on clickthrough rates and website traffic, and strategies for businesses to adapt to this significant change.
Resources mentioned:
A massive transfer of wealth is right around the corner, and your constituent base is changing. Are your fundraising efforts ready? Qgiv surveyed donors of all ages to create The Generational Giving Report, a comprehensive guide to help you best connect with constituents of all generations. To learn how new generations want to support you, hear from you, and stay connected with you head to jcsocialmarketing.com/qgiv to be notified when the report is released and to receive your copy!
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
It's National Hispanic Heritage Month! In this episode, I’m thrilled to be joined by the inspiring Cynthia Torres, LMFT—someone who has been a true force in the social good space for over 25 years. As a Colombian-American entrepreneur and community leader, Cynthia wears two powerful hats: she’s the founder of New Dawn Counseling & Consulting, Inc., and the Executive Director of the beloved nonprofit, City Impact. Cynthia is here to break down how she’s mastered the art of blending business with benevolence, all while serving Oxnard’s vibrant Latinx population.
We dive into some hard-hitting truths, like why Latinas face the steepest climb in corporate America and how Cynthia’s been smashing those barriers every step of the way. She also shares how she balances running both a for-profit and a nonprofit—yes, at the same time—and how her hybrid model is changing lives while keeping the lights on.
What we discuss:
Cynthia is a powerhouse of wisdom, warmth, and relentless drive. Whether you’re a nonprofit leader, entrepreneur, or just someone looking to be inspired, this conversation is packed with insights on how to lead with both heart and hustle. Plus, you’ll get Cynthia’s personal tips on navigating the challenges that Latina women still face in today’s professional world.
About Cynthia:
Cynthia Torres, LMFT (Licensed Marriage & Family Therapist), is a Colombian American who has resided in our local community for over 25 years, leaving an indelible mark in service to our vibrant and dynamic Latinx population. Her professional journey is nothing short of remarkable: she not only founded the local for-profit business, New Dawn Counseling & Consulting, Inc., but also recently assumed leadership of the beloved thirty-year-old nonprofit organization, City Impact, Inc.
Cynthia on LinkedIn
City Impact on LinkedIn
City Impact Website
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A massive transfer of wealth is right around the corner, and your constituent base is changing. Are your fundraising efforts ready? Qgiv surveyed donors of all ages to create The Generational Giving Report, a comprehensive guide to help you best connect with constituents of all generations. To learn how new generations want to support you, hear from you, and stay connected with you head to jcsocialmarketing.com/qgiv to be notified when the report is released and to receive your copy!
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
In this episode, I have the pleasure of hosting Sean Kosofsky, also known as "The Nonprofit Fixer." With over 30 years of experience in the nonprofit sector, Sean brings a wealth of knowledge on executive coaching, leadership development, and nonprofit management. Tune in to discover practical advice on overcoming common challenges, setting fair compensation, and implementing innovative work practices.
Sean Kosofsky is a seasoned expert in nonprofit leadership, known widely as "The Nonprofit Fixer." With a career spanning over three decades, Sean has dedicated his life to strengthening nonprofit organizations through strategic coaching, consulting, and training. He has a particular passion for supporting executive directors and has developed a range of digital tools, including courses and templates, to help nonprofits thrive. Sean’s expertise covers a broad spectrum of nonprofit challenges, from fundraising and board management to diversity, equity, and inclusion (DEI). His practical approach and deep understanding of the sector make him a sought-after coach and consultant.
Connect with Sean on LinkedIn
The Nonprofit Fixer
@nonprofitfixer - X and Instagram
@MindtheGapC - Facebook
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A massive transfer of wealth is right around the corner, and your constituent base is changing. Are your fundraising efforts ready? Qgiv surveyed donors of all ages to create The Generational Giving Report, a comprehensive guide to help you best connect with constituents of all generations. To learn how new generations want to support you, hear from you, and stay connected with you head to jcsocialmarketing.com/qgiv to get your copy!
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
What’s the secret sauce to engaging donors across different generations? In this episode of Nonprofit Nation, I’m thrilled to sit down with Wendy Mercurio the Content and Education Specialist at Qgiv and Bloomerang to dig into the juicy findings from their latest Generational Giving Report (Volume 2).
You’re going to love this one because Wendy breaks down what makes each generation of donors tick, from Boomers to Gen Z, and shares actionable insights that your nonprofit can use right now to up your fundraising game.
We chat about everything from the rise of digital wallets (goodbye checks, hello tech!) to why Gen Z, despite living online, actually craves in-person fundraising events. Plus, we tackle a major missed opportunity—60% of donors don’t expect a thank you after donating. Imagine how you can stand out just by showing some extra gratitude!
What You’ll Learn:
Resources Mentioned:
About Wendy
Wendy Mercurio is the Content and Education Specialist at Qgiv. As a former Development Officer and Development Director, Wendy draws upon her nonprofit experience to create informative and inspiring content for the Qgiv audience and beyond. Wendy’s professional efforts have focused on fundraising events, corporate relations, donor acquisition, and donor relations. In her spare time, Wendy can be found spending time with her pup, Alfie, cooking up a new recipe and spending time on the lake she lives by.
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
In this episode of Nonprofit Nation, I talk with my friend and colleague Dana Snyder, a dynamic force in the nonprofit world and the founder of Positive Equation. Dana recently embarked on a whirlwind journey to write and publish her new book, "The Monthly Giving Mastermind - A Framework to Build, Grow & Sustain Subscriptions for Good." In just four weeks, she wrote the book, and in an unheard-of four months, she had it published!
Join us as Dana shares her experiences and insights, offering a behind-the-scenes look at the process of writing and publishing a book—specifically designed for nonprofit leaders, fundraisers, and marketers. We dive deep into her 5-step framework for building a successful monthly giving program, explore the decision-making and financial considerations involved in writing a book, and discuss how this endeavor can significantly enhance your nonprofit's credibility and visibility.
About Dana Snyder
Dana Snyder is the founder of Positive Equation, a sought-after keynote speaker and workshop facilitator, author, host of the acclaimed global podcast “Missions to Movements”, and creator of the Monthly Giving Mastermind. Her mission is to empower nonprofits to attract supporters through innovative digital marketing and to create sustainable giving models by establishing recurring giving programs, making philanthropy accessible to all. Dana was recently named one of the Top 100 Nonprofit Influencers shaping change in the sector. Based in Atlanta, she enjoys spending her time traveling and exploring with her husband, daughter, and labradoodle.
Connect with Dana on LinkedIn
A massive transfer of wealth is right around the corner, and your constituent base is changing. Are your fundraising efforts ready? Qgiv surveyed donors of all ages to create The Generational Giving Report, a comprehensive guide to help you best connect with constituents of all generations. To learn how new generations want to support you, hear from you, and stay connected with you head to jcsocialmarketing.com/qgiv to be notified when the report is released and to receive your copy!
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
In this episode of Nonprofit Nation, I sit down with Shannon McCracken, the founding CEO of The Nonprofit Alliance (TNPA), to explore her journey in the nonprofit sector and her visionary leadership at TNPA. Shannon brings a wealth of experience from her previous roles, including her impactful tenure as Chief Development Officer at Charity Navigator and Vice President of Donor Development at Special Olympics International. Recognized as one of The NonProfit Times Power & Influence Top 50 in 2022 and 2023, Shannon shares her insights on the current challenges and future trends in the nonprofit world.
Being a fundraiser is hard work - not only is it time consuming, but you have to continually think of fresh and creative ways to engage your donors and supporters. If you need some fresh inspiration and ideas, check out Fundraiser Bot by DonorPerfect! DonorPerfect's bot is more than just a free tool for nonprofits; it's your fundraising ally, offering you the freedom to focus on your mission while transforming your content creation process. With just a few clicks, generate outlines for meetings, emails, social media posts, blogs, text messages, and more. Try it for free at DonorPerfect.com/bot, and let me know what you think!
About Shannen McCracken
Shannon McCracken is the founding CEO of The Nonprofit Alliance (TNPA), an association launched in 2018 with unprecedented support to promote, protect, and strengthen the nonprofit sector. She was named to The NonProfit Times Power & Influence Top 50 in 2022 and 2023.
Prior to her role with TNPA, Shannon spent two years as Charity Navigator’s Chief
Development Officer, facilitating communication with nonprofit organizations and dramatically increasing resources to ensure successful implementation of a new strategic plan. She now serves on Charity Navigator’s board of directors.
Shannon spent 17 years with Special Olympics International, most recently as Vice President of Donor Development, building and managing a collaborative individual fundraising program on behalf of the global HQ and North American chapters. Shannon served as the DMA Nonprofit Federation Advisory Council Chair and Chair of the Ethics Committee. She is a Certified Association Executive with a master’s degree in Nonprofit and Association Management.
Connect with Shannon on LinkedIn
Follow The Nonprofit Alliance on LinkedIn
Check out The Nonprofit Alliance website
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
It seems like the only thing anyone is talking about is AI - Artificial Intelligence - and the ways in which it is revolutionizing and changing work and impact in all industries, including the nonprofit sector.
I want to get beyond the hype, and explore the implications for nonprofits, how to use AI not just to further productivity but also to create more impact, and how it might help with the Generosity Crisis.
Who better to address these issues than Nathan Chappell? Nathan is one of the world’s foremost experts on the intersection between Artificial Intelligence and philanthropy. As the head of AI for DonorSearch, he leads the efforts to bring efficiency at scale through AI for many of the most innovative nonprofits in the US. Nathan presented the first TEDx on the topic of artificial intelligence and the future of generosity in 2018. He’s also the co-author of the award-winning book, The Generosity Crisis: The Case for Radical Connection to Solve Humanity’s Greatest Challenges.
Join me and Nathan for a look into the future of generosity, where AI serves as a catalyst and economic driver for societal change by connecting people with causes that will inspire and trigger an act of generosity
We discuss:
Being a fundraiser is hard work - not only is it time consuming, but you have to continually think of fresh and creative ways to engage your donors and supporters. If you need some fresh inspiration and ideas, check out Fundraiser Bot by DonorPerfect! DonorPerfect's bot is more than just a free tool for nonprofits; it's your fundraising ally, offering you the freedom to focus on your mission while transforming your content creation process. With just a few clicks, generate outlines for meetings, emails, social media posts, blogs, text messages, and more. Try it for free at DonorPerfect.com/bot, and let me know what you think!
About Nathan Chappell
Nathan serves as an advisor for the OpenAI Users Forum, the AI for Good Foundation, the International Committee for Information Technology Standards (INCITS), and the Forbes Technology Council. He holds a Masters in Nonprofit Administration from University of Notre Dame, an MBA from University of Redlands, a certificate in International Economics from University of Cambridge, a certificate in Artificial Intelligence from MIT, a certificate in Philanthropic Psychology from the Institute of Sustainable Philanthropy and is a certified fundraising executive (CFRE).
Connect with Nathan on LinkedIn
Checkout The Generosity Criss book on Amazon
Checkout Nathan's TedTalk
HumaneTech
Fundraising AI
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
As the nonprofit sector faces shifting economic conditions and technological advancements, it may seem hard to keep up.
In this episode, I sit down with Barbara O'Reilly, a renowned expert in donor retention and fundraising trends, to delve into the evolving landscape of nonprofit fundraising.
Drawing from her extensive experience and her recent analysis of 2024's fundraising trends, Barbara provides actionable advice on how nonprofits can adapt and thrive amidst generational shifts, technological advancements, and economic uncertainties.
Today’s episode is brought to you by my friends at DonorPerfect. Being a fundraiser is hard work - not only is it time consuming, but you have to continually think of fresh and creative ways to engage your donors and supporters. If you need some fresh inspiration and ideas, check out Fundraiser Bot by DonorPerfect!
DonorPerfect's bot is more than just a free tool for nonprofits; it's your fundraising ally, offering you the freedom to focus on your mission while transforming your content creation process. With just a few clicks, generate outlines for meetings, emails, social media posts, blogs, text messages, and more. Try it for free at DonorPerfect.com/bot, and let me know what you think!
About Barbara O'Reilly
Barbara O'Reilly, Principal of Windmill Hill Consulting, brings over twenty years of experience in fundraising and nonprofit management. Her insights into donor behavior and nonprofit success have guided numerous organizations towards achieving their fundraising goals.
Connect with Barbara on LinkedIn
Follow Windmill Hill Consulting on X
Resources mentioned:
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
There are many underlying issues that hinder the progress of nonprofits- but they may not be what you think! In this episode, we dispel some of the most pervasive, and destructive, myths and misconceptions that often cloud the path to success for nonprofits.
My guest, Woodrow Rosenbaum, Chief Data Officer for GivingTuesday, brings invaluable insights from the forefront of a global movement dedicated to driving giving and collective action.
Are the challenges nonprofits face merely obstacles, or do they reveal valuable insights into our collective accomplishments and shortcomings? We confront this question head-on, delving into the complexities of generosity and giving, dissecting the common traps nonprofits fall into, and addressing the hard truths that demand our attention.
Our goal is to help nonprofits navigate the difficult conversations and reflections necessary for meaningful change, laying the groundwork for transformative solutions.
Today’s episode is brought to you by my friends at DonorPerfect. Being a fundraiser is hard work - not only is it time consuming, but you have to continually think of fresh and creative ways to engage your donors and supporters. If you need some fresh inspiration and ideas, check out Fundraiser Bot by DonorPerfect!
DonorPerfect's bot is more than just a free tool for nonprofits; it's your fundraising ally, offering you the freedom to focus on your mission while transforming your content creation process. With just a few clicks, generate outlines for meetings, emails, social media posts, blogs, text messages, and more. Try it for free at DonorPerfect.com/bot, and let me know what you think!
About Woodrow Rosenbaum
As Chief Data Officer for GivingTuesday, Woodrow has been instrumental in shaping the global generosity movement and has led ground-breaking research and analysis of individual giving behaviors. He leads the GivingTuesday Data Commons, bringing together a coalition of more than 1,000 collaborators coordinated through eight working groups as well as data teams in 50 countries to understand the drivers and impacts of generosity to inspire more giving of all types. Woodrow brings expertise in moving markets and transforming audiences from passive participants to active and vocal ambassadors. Woodrow is also the founder of With Intent Strategies, an international agency specializing in brand reimagination.
Woodrow is a member of the Generosity Commission Research Task Force, serves as a Co-Chair for Global Impact Canada's Board of Directors, and was previously a Fellow at the Belfer Center for Science and International Affairs at Harvard Kennedy School.
Connect with Woodrow Rosenbaum on LinkedIn
GivingPulse
GivingTuesday
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
With the end of the year being a particularly hectic time for nonprofits, how can Artificial Intelligence (AI) tools help streamline processes and improve efficiency?
This episode explores the transformative potential of AI in fundraising. We discuss the implications, benefits, and challenges of integrating AI tools, sharing practical examples and success stories. We delve into how AI can lighten the load for fundraisers during busy periods and enhance donor engagement and retention. My guest also shares her vision for the future of AI in the nonprofit sector, providing valuable insights for organizations of all sizes.
Today’s episode is brought to you by my friends at DonorPerfect. It’s an all-in-one fundraising software solution that helps fundraisers save time and raise more money. In fact, new DonorPerfectusers typically raise 25% more funding in their first year.
DonorPerfect is trusted by over 50,000 nonprofit professionals with everything they need for efficient fundraising, so they can spend their time where it truly matters: on nurturing real, authentic relationships with their donors. Learn more at DonorPerfect.com
About Julia Gackenbach
Julia Gackenbach has spent over a decade working locally and globally with nonprofits. This has sharpened her skills to raise funds, care for donors and communicate impact. Her experience tied in with her desire to create community through a mission gives her unique passion to work with all types of organizations. Julia now uses that enthusiasm and expertise to lead communication strategies from DonorPerfect to industry practitioners.
Connect with Julia Gackenbach on LinkedIn
Access the DonorPerfect Fundraiser Bot
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
The podcast currently has 201 episodes available.
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