I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)

Did you know that LinkedIn video uploads have increased by 34% year over year?! 

If your nonprofit isn’t leveraging video on LinkedIn, you’re missing out on a major opportunity to connect with potential donors and advocates. In this episode, I’m sharing a replay of a recent livestream I co-hosted about the power of LinkedIn video with Scott Rising, Senior Content Marketing Manager at LinkedIn.

We cover why it’s the FASTEST growing content format on the platform and how nonprofits can use it as a catalyst for building relationships. Of course, we get into the nitty gritty of optimal video length, formats, and scripting the most powerful hooks, too.

Learn the best video tools like Canva (which is free for nonprofits!) and how to repurpose blog posts, webinars, and newsletters into engaging video stories.

I’ll also explain why you don’t need a professional production team to create impactful LinkedIn videos. Sometimes, all it takes is your phone, a $20 microphone, and a smart content plan to generate over a million impressions!

P.S. Want to watch the replay live? Here is the LinkedIn Live video.

Resources & Links

Connect with Scott on LinkedIn.

Check out these recommended tools for making videos: Canva for Nonprofits, InShot, and CapCut.

If you're interested in incorporating text messaging with 99% open rates into your donor engagement strategy, join me and the team at Tatango for a FREE webinar on March 26th at 1:30pm ET.

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.

My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)

Today, I'm sharing something I normally reserve for my paid mastermind clients: a ready-to-implement, 4-part email welcome series designed specifically for monthly donors. Even better? It’s built in Flodesk so you can download and customize it immediately for your organization!

When you’re capturing new monthly donors, are you missing a crucial opportunity to take them through a well-timed sequence?

I’ll break down the four strategically timed emails that I recommend sending: an immediate thank you, a personal message from leadership, an impact story that demonstrates their support in action, and a 1-month anniversary celebration. Each message serves a beautiful purpose in strengthening donor connection.

And using Zapier, you can seamlessly connect this entire sequence with popular donation platforms like Givebutter, FundraiseUp, Classy, and iDonate.

Your monthly donors are the backbone of sustainable funding - I can’t wait to see how you use these email templates. Click HERE to download them for FREE.

Resources & Links

Download my FREE 4-part Monthly Giving Email Welcome Series templates here. And if you need implementation support, book a VIP Intensive with me.

If you're interested in incorporating text messaging with 99% open rates into your donor engagement strategy, join me and the team at Tatango for a FREE webinar on March 26th at 1:30pm ET.

Try out my favorite email marketing software, Flodesk, and get 50% off your first year! 

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.

My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)

What happens when a nonprofit and a major beauty brand come together to change the narrative on the deeply ingrained biases surrounding facial differences? 

You’re about to learn how a BOLD vision turned a dream collaboration with Sephora UK into reality with Phyllida Swift, CEO of Face Equality International. 

Phyllida starts by sharing her incredible story of resilience and strength after a car accident. The important work she does today stands at a unique intersection of human rights, disability policy, and representation.

Phyllida breaks down the Face Equality International ambassador program, how they attracted creators like British YouTuber Nikki Lilly, the challenges of navigating tokenism in brand partnerships, and how nonprofits can leverage creators to amplify their mission, too.

Then we dig into Phyllida’s favorite takeaways from their powerful “My Face Is a Masterpiece” campaign with Sephora UK, which included in-store events and training initiatives for beauty professionals, creating a beautiful conversation around beauty and identity. 

Resources & Links

Learn more about Face Equality International on their website and Instagram, and connect with Phyllida on LinkedIn. Phyllida also references the Hidden Disabilities Sunflower.

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.

My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)

You deserve to be on stages of all shapes and sizes this year. And the only way that we're going to shake up this world for good is if we get your stories out there!

Speaking coach Heather Sager is behind the mic today to break down the wild world of public speaking and how to craft your signature talk. 

Whether you’re pitching your nonprofit, leading a meeting, or commanding a stage, Heather shares how a simple mindset shift from fear to service can transform your confidence AND your effectiveness as a speaker. 

You’ll also learn her 5 part framework for structuring a compelling talk, the power of a "sticky message" that makes your speech unforgettable, and how to master the art of making an ask that inspires action.

Plus, we get into how to perfect your pitch for speaking opportunities (and this can be for anything - virtual summits, lunch and learns, or even a podcast!) and the most common mistakes people make.

Resources & Links

Connect with Heather on her website, LinkedIn, and Instagram. Heather also offers a 6 month coaching program, The Speaker Society, and FREE Magnetic Ask Swipes.

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.

My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)

The Monthly Giving Summit is HERE! 

Instead of scrambling for last minute dollars or stressing over whether a big donor will renew their gift, imagine that you have a solid foundation of predictable revenue that gives you room to breathe, plan and focus on the work that truly matters. 

That's what a thriving monthly giving program can do. 

This year’s summit is a space where we can all come together. You’ll hear from industry leaders like Liz Forkin Bohannon, author of Beginner’s Pluck, Stephanie Barnhill from Givebutter, and nonprofit giants like Save the Children and Project HOPE. They’ll break down their best strategies for attracting and retaining recurring donors, how to actually integrate subscription-based giving into fundraising efforts, and the savviest email tactics worth trying, like upgrade links and reminders to increase retention. 

We have the power, the ability, and the agency to rewrite the future of fundraising, but it starts with showing up.

P.S. You can still register and catch up on all the insights from the Virtual Monthly Giving Summit. Bring your team. Share this with your board. RSVP for FREE here.

Resources & Links

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.

My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)

Did you know 97% of recurring donor value occurs AFTER the first gift? 

Author and nonprofit advisor Dave Raley is here to share why the subscription economy is reshaping recurring giving and how nonprofits can shift from a transactional mindset, to building engaging donor experiences that foster long-term retention.

We get into why you need a dedicated staff focusing on recurring giving programs (one of Dave's clients saw 6-figure year-over-year growth after implementing this!), how brands like organic perfumery Ffern are creating intrigue before a purchase decision, and how to prevent involuntary donor churn from declined or expired credit cards.

From refining onboarding processes to offering “upsells” and donor-exclusive experiences, Dave provides an inspiring roadmap for maximizing the lifetime value of monthly donors!

Dave also shares details on his book launch and how you can win one of 10 free signed copies. Click here to sign up and be automatically entered to win.

Resources & Links

Connect with Dave on LinkedIn and check out his new book, The Rise of Sustainable Giving: How the Subscription Economy Is Transforming Recurring Giving and What Nonprofits Can Do to Benefit. You can also sign up for Dave’s weekly newsletter, The Wave Report to be entered to win one of TEN signed copies of his new book.

One of Dave’s favorite recurring giving experiences is from the International Justice Mission.

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.

My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)

Nonprofits need to stop playing it safe. 

Liz Bohannon (our keynote speaker for the upcoming 2025 Monthly Giving Summit!) is here to share her take on embracing perceived failures, or as she calls them, "Pluck Ups." 

What if failure wasn't something to fear, but something to celebrate?

Liz shares how the stories we tell ourselves about setbacks can either lead to shame and isolation or open doors to resilience and growth. She recounts a powerful moment when she misinterpreted an audience member’s reaction during a talk, only to later realize they were creating art inspired by her words. 

This episode will challenge you to rethink your approach to risk-taking and storytelling, and teach you all about “failure funerals.” Because here’s the thing: impact-driven work requires BOLDNESS, vulnerability, and a willingness to "pluck up."

Plus, get a sneak peek into what Liz has planned for her keynote at the Monthly Giving Summit… an event you won’t want to miss! RSVP for FREE here.

Resources & Links

Connect with Liz on LinkedIn and Instagram and check out her book Beginner’s Pluck: Build Your Life of Purpose and Impact Now.

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.

My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)

Last week’s federal grant freeze sent shockwaves through the nonprofit sector, and you may be wondering, what is the impact as it relates to funding and future sustainability? 

DeaRonda Harrison, CEO of June First Firm, is here to break down what this means for grant-funded nonprofits. DeaRhonda shares her expertise on federal and private grants, explaining the ripple effects of the freeze, the confusion surrounding the government’s response, and how organizations can adapt in times of funding uncertainty.

She also shares a crucial grant writing tip that will help you improve your chances of securing future funding.

If you’re wondering what steps to take next, DeaRonda shares where to find reliable grant research resources like the Foundation Directory, how to adjust your grant applications, and why proactive fundraising strategies (like strengthening donor relationships and recurring giving programs!) are more important than ever. 

Resources & Links

Connect with DeaRonda on LinkedIn and her website and subscribe to her newsletter for more resources.

DeaRonda’s go-to grant-writing resources include the Foundation Directory, Instrumentl, GrantStation (free if you’re part of the Grant Professionals Association), GuideStar, and Cause IQ.

Seeking more updates and guidance on the federal freeze? DeaRonda recommends the National Council of Nonprofits.

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.

My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)

How can you use a quiz to elevate your nonprofit’s fundraising goals?

I’m excited to bring back Lauren Hanson from Every Shelter, to share the nuts and bolts of their successful GivingTuesday quiz that generated 170+ new contacts AND counting.

Inspired by The Adventure Project, who deployed a similar strategy (see Episode 7!), Lauren breaks down the easy-to-use quiz maker she used, and the 4-part email sequence that follows, inviting participants to join their monthly giving program, The Haven.

From crafting recycled billboard bags with Ugandan refugee tailors to painting a powerful mural in Brooklyn, collaboration is at the heart of all of Every Shelter’s campaigns, amplifying support for displaced refugees in East Africa. 

This episode proves that with a little creativity and a compelling quiz, nonprofits can create lasting impact and inspire change.

Resources & Links

Learn more about Every Shelter on their website and on Instagram. And don’t forget to take their quiz and get a FREE sticker! Connect with Lauren on LinkedIn.

Tune in to Episode 91: Increasing Monthly Gifts & GivingTuesday Ideas to hear my first conversation with Lauren.

Lauren’s GivingTuesday strategy was inspired by Episode 7: How To Attract New Donors with a Quiz and Social Media Ads with The Adventure Project’s Tesi Klipsch.

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.

My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)

How can you use LinkedIn to boost your nonprofit’s visibility, partnerships and funding? 

In this episode, I’m sharing FIVE powerful tips that can help you maximize LinkedIn in 2025. 

We’ll cover how to craft an impeccable LinkedIn profile and company page that serves as your nonprofit’s “digital handshake”, using the “2-2-1” content strategy to captivate and connect, and the importance of experimenting with different post types (from videos, to polls, newsletters, and long-form articles) to see what resonates most. 

I also delve into the essential elements of creating a winning LinkedIn strategy, focusing on team involvement and how to create posts that spark real conversation and add immense value. 

If you’re ready to up your LinkedIn game this year and connect meaningfully with donors and supporters, this episode is your ultimate guide to leveraging this powerful platform to its fullest.

Resources & Links

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.

My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!