By Dana Snyder
Digital marketing and social media trends seem to change every day. It can be hard to know where to spend your time, energy, and money to make an impact. Each Wednesday, join Dana Snyder, speaker,
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The podcast currently has 157 episodes available.
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
Lisa Bechtold, Executive Director of Take Stock in Children, was my first boss, and today, she’s here to share her transformative 24+ year journey in the nonprofit sector.
I’ll walk you through the serendipitous story of how I met Lisa, and why she took a chance on me at age 22, which completely jumpstarted my career.
We also discuss how Take Stock in Children increased its reach from supporting 100 to over 500 college students, plus Lisa’s practical strategies for fostering a supportive organizational culture with self-care.
Lisa is an exceptional leader on EVERY level, and we get into so many juicy leadership topics, from the dynamics of effective communication, leadership styles that promote inclusivity and conflict resolution and how personality assessments can create efficiency and harmony on a team.
This episode will ignite so many ideas on how to create a workplace culture that encourages risk-taking and innovation.
P.S. Applications are now open for the next round of my Monthly Giving Mastermind. Visit positiveequation.com/mastermind to apply.
P.P.S. Are you a nonprofit leader running an established monthly giving program with 10,000 or more recurring donors? DM me @positivequation to learn more about my Monthly Giving Leaders Mastermind (with an in-person retreat!)
Resources & Links
Connect with Lisa at [email protected].
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Givebutter is the easiest all-in-one nonprofit fundraising software that helps you raise more. Have you heard about Givebutter Plus? Get advanced workflows and deeper donor insights. Start a free 30-day trial at givebutter.com/plus.
How can you leverage Giving Tuesday to turn donors into recurring ambassadors? But how do you make that ask? Don’t miss my on-demand webinar replay with DonorBox.
Take advantage of DonorPerfect’s FREE End of Year Playbook to create the best multi-channel engagements.
Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.
Let's Connect!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
Get ready to discover how to be a strong nonprofit leader with Dr. Kevin Sansberry, an esteemed organizational consultant and behavior scientist.
We’re hanging out in a park in Cincinnati recording this episode – and talking all about why you can’t actually move the needle with your messaging, strategy, and personal branding without effective leadership at the helm.
Hear about psychological safety (and empowering individuals at every level to demonstrate leadership), and how to set a foundation for building trust and sparking impactful movements.
Plus, there are specific traits that set the BEST nonprofit leaders apart, and we compare the unique distinctions between nonprofit and Fortune 500 leadership styles.
By tapping into specific subcultures and creating dedicated communities of supporters, nonprofit leaders can amplify their impact and drive their missions forward with a passionate and united front.
P.S. Applications are now open for the next round of my Monthly Giving Mastermind. Visit positiveequation.com/mastermind to apply.
P.P.S. Are you a nonprofit leader running an established monthly giving program with 10,000 or more recurring donors? DM me @positivequation to learn more about my Monthly Giving Leaders Mastermind (with an in-person retreat!)
Resources & Links
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Givebutter is the easiest all-in-one nonprofit fundraising software that helps you raise more. Have you heard about Givebutter Plus? Get advanced workflows and deeper donor insights. Start a free 30-day trial at givebutter.com/plus.
How can you leverage Giving Tuesday to turn donors into recurring ambassadors? But how do you make that ask? Don’t miss my on-demand webinar replay with DonorBox.
Take advantage of DonorPerfect’s FREE End of Year Playbook to create the best multi-channel engagements.
Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.
Let's Connect!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
How does culture play into the spirit of giving? And how should we think about calling in our believers and finding our super fans?
This is a special episode of a previously recorded keynote session from this year's Monthly Giving Summit.
None other than Dr. Marcus Collins is sharing his incredible expertise on the transformative role of cultural identity in marketing, revealing how small groups like Beatniks, Hippies, and Hipsters grew into influential subcultures.
Discover how aligning your nonprofit's mission with the core beliefs and values of your audience can transform your cause into a widespread movement.
And together, we’ll explore the fascinating interplay between culture and consumer behavior, and how our identities shape the brands we support and the causes we champion.
With his guidance, you’ll identify your personal and organizational beliefs, find your "believers," and build a network of brand evangelists who resonate with your vision.
Every time I hear Marcus speak, I am BLOWN away. I hope you leave this episode even more empowered to create meaningful change and amplify your organization's impact!
P.S. Applications are now open for the next round of my Monthly Giving Mastermind. Visit positiveequation.com/mastermind to apply.
P.P.S. Are you a nonprofit leader running an established monthly giving program with 10,000 or more recurring donors? DM me @positivequation to learn more about my Monthly Giving Leaders Mastermind (with an in-person retreat!)
Givebutter is the easiest all-in-one nonprofit fundraising software that helps you raise more. Have you heard about Givebutter Plus? Get advanced workflows and deeper donor insights. Start a free 30-day trial at givebutter.com/plus.
How can you leverage Giving Tuesday to turn donors into recurring ambassadors? But how do you make that ask? Don’t miss my on-demand webinar replay with DonorBox.
Take advantage of DonorPerfect’s FREE End of Year Playbook to create the best multi-channel engagements.
Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.
Let's Connect!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
What if the strategies that win elections could also supercharge nonprofit fundraising?
DJ Koessler is a trailblazer in political marketing who has shaped campaigns for Barack Obama and Kamala Harris. Together, we’re unlocking the secrets of political messaging and exploring how these techniques can be adapted to energize nonprofit supporters, especially during Giving Tuesday.
How can we call in people who believe in us and want to support the causes we do?
How do we create campaigns for people to take action?
DJ shares his unique journey from nonprofit development to the political arena, why TikTok is emerging as the platform of choice for today's political campaigns, and the significance of personalized donor experiences.
Find out why it’s so important to “know who your most engaged reporters are” and how these grassroots connections can illuminate campaign strategies.
Through fascinating examples from the Harris campaign, we examine the risks and rewards of engaging with cultural phenomena, stressing the importance of authenticity and audience understanding.
P.S. Applications are now open for the next round of my Monthly Giving Mastermind. Visit positiveequation.com/mastermind to apply.
P.P.S. Are you a nonprofit leader running an established monthly giving program with 10,000 or more recurring donors? DM me @positivequation to learn more about my Monthly Giving Leaders Mastermind (with an in-person retreat!)
Resources & Links
Connect with DJ on his website, KoesslerStrategies.com and on social media at @DJKoessler.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Givebutter is the easiest all-in-one nonprofit fundraising software that helps you raise more. Have you heard about Givebutter Plus? Get advanced workflows and deeper donor insights. Start a free 30-day trial at givebutter.com/plus.
How can you leverage Giving Tuesday to turn donors into recurring ambassadors? But how do you make that ask? Don’t miss my on-demand webinar replay with DonorBox.
Take advantage of DonorPerfect’s FREE End of Year Playbook to create the best multi-channel engagements.
Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.
Let's Connect!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
AI is already revolutionizing the way nonprofits operate and engage with donors.
And Diana Atero is at the forefront, having spent over nine years as a Senior Product Marketing Manager at Bloomerang, a hub of nonprofit tech innovation!
Together, we explore how AI is transforming wealth screening and donor segmentation to delivering personalized interactions that strengthen supporter connections.
With cultural shifts in donor expectations, nonprofits are leveraging sophisticated measurement tools to showcase their impact, ensuring transparency and fostering deeper relationships with their audience.
You’ll also hear about Bloomerang’s new integrated AI Content Assistant, a tool that will address common challenges like writer's block and time constraints.
P.S. Applications are now open for the next round of my Monthly Giving Mastermind. Visit positiveequation.com/mastermind to apply.
P.P.S. Are you a nonprofit leader running an established monthly giving program with 10,000 or more recurring donors? DM me @positivequation to learn more about my Monthly Giving Leaders Mastermind (with an in-person retreat!)
Resources & Links
Check out Diana’s recommended AI prompts to use with Bloomerang’s AI Content Assistant.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Givebutter is the easiest all-in-one nonprofit fundraising software that helps you raise more. Have you heard about Givebutter Plus? Get advanced workflows and deeper donor insights. Start a free 30-day trial at givebutter.com/plus.
How can you leverage Giving Tuesday to turn donors into recurring ambassadors? But how do you make that ask? Don’t miss my on-demand webinar replay with DonorBox.
Take advantage of DonorPerfect’s FREE End of Year Playbook to create the best multi-channel engagements.
Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.
Let's Connect!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
Do you know about Donor-Advised Funds (DAFs)?
This 3-letter word has been on a LOT of people’s minds, which is why I’m joined by Mitch Stein, Head of Strategy at Chariot, to learn how these tax-advantaged accounts are reshaping charitable giving.
Mitch introduces us to the revolutionary DAF Pay, an innovation that simplifies the donation process to feel just like using a credit card, making it easier for nonprofits to connect with donors.
We also talk about the democratization of DAFs, driven by major players like Fidelity and Schwab, which has opened the door for everyday donors to make a difference without the hurdles of high minimums and grant sizes.
Even leading nonprofits like the Michael J. Fox Foundation are capitalizing on DAFs to inspire increased generosity!
From creating engaging content to educating donors on viewing DAFs as active charitable wallets, Mitch generously shares how organizations can maintain top-of-mind awareness and encourage frequent use of DAFs.
P.S. Applications are now open for the next round of my Monthly Giving Mastermind. Visit positiveequation.com/mastermind to apply.
P.P.S. Are you a nonprofit leader running an established monthly giving program with 10,000 or more recurring donors? DM me @positivequation to learn more about my Monthly Giving Leaders Mastermind (with an in-person retreat!)
Resources & Links
Connect with Mitch on LinkedIn and check out Chariot’s first ever DAF Fundraising Report and their blog for more education on Donor-Advised Funds.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Givebutter is the easiest all-in-one nonprofit fundraising software that helps you raise more. Have you heard about Givebutter Plus? Get advanced workflows and deeper donor insights. Start a free 30-day trial at givebutter.com/plus.
How can you leverage Giving Tuesday to turn donors into recurring ambassadors? But how do you make that ask? Don’t miss my on-demand webinar replay with DonorBox.
Take advantage of DonorPerfect’s FREE End of Year Playbook to create the best multi-channel engagements.
Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.
Let's Connect!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
As Hurricane Milton threatened Florida, I found myself grappling with anxiety and worry for my hometown of Sarasota. Traveling to Cincinnati for a keynote on the power of personal stories, I couldn't escape the shared trepidation at the airport, as travelers exchanged tales of loved ones caught in the storm's path. This collective concern spurred me into action, reaching out to Florida-based organizations to see how we could all lend a hand. The responses were heartwarming, offering a glimpse into how community and storytelling can become a beacon of hope during crises.
Join me in this special episode of Missions to Movements, where I illuminate the efforts of remarkable organizations like the Second Harvest Food Bank of Central Florida and the Treasure Coast Food Bank, both tirelessly distributing meals and supplies. Susan from the SPCA of Brevard shares the challenges faced by animal shelters, while the Community Foundation of Sarasota County unveils key initiatives like the Suncoast Disaster Recovery Fund and the Season of Sharing campaign, focused on long-term recovery. Discover how you can contribute to these essential efforts and help rebuild communities ravaged by Hurricane Milton.
Get Involved & Donate here:
Givebutter is the easiest all-in-one nonprofit fundraising software that helps you raise more. Have you heard about Givebutter Plus? Get advanced workflows and deeper donor insights. Start a free 30-day trial at givebutter.com/plus.
How can you leverage Giving Tuesday to turn donors into recurring ambassadors? But how do you make that ask? Don’t miss my on-demand webinar replay with DonorBox.
Take advantage of DonorPerfect’s FREE End of Year Playbook to create the best multi-channel engagements.
Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.
Let's Connect!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
Three of the most famous movements in history were built on marketing, storytelling, subcultures, and creating influence. Today, we’re going to explore how leaning into subcultures (rather than mass marketing), can be REALLY powerful and create sustainable impact for your nonprofit.
We’ll start by unraveling lessons from the Civil Rights Movement and Women's Suffrage. These movements thrived by uniting deeply connected communities. Your nonprofit can adopt similar strategies, focusing on smaller groups that resonate with your cause to create a lasting impact.
Storytelling plays a pivotal role in any movement-building strategy, and we'll explore its profound impact by examining the #MeToo movement.
When you're building your monthly giving program, what stories can you share to really connect with your audience?
Connecting with a specific subculture of survivors, #MeToo grew exponentially by sharing personal narratives. Hear how your nonprofit can harness this powerful approach for monthly giving programs, especially when you target subcultures that align with your mission.
As we approach the giving season, there's no better time than now to nurture those relationships.
P.S. Applications are now open for the next round of my Monthly Giving Mastermind. Visit positiveequation.com/mastermind to apply.
P.P.S. Are you a nonprofit leader running an established monthly giving program with 10,000 or more recurring donors? DM me @positivequation to learn more about my Monthly Giving Leaders Mastermind (with an in-person retreat!)
Resources & Links
Missed the Monthly Giving Summit? Get access to all of the keynotes and breakout sessions here.
Check out Episode 68 of Missions to Movements with Marcus Collins: How Culture Influences Marketing.
Givebutter is the easiest all-in-one nonprofit fundraising software that helps you raise more. Have you heard about Givebutter Plus? Get advanced workflows and deeper donor insights. Start a free 30-day trial at givebutter.com/plus.
How can you leverage Giving Tuesday to turn donors into recurring ambassadors? But how do you make that ask? Don’t miss my on-demand webinar replay with DonorBox.
Take advantage of DonorPerfect’s FREE End of Year Playbook to create the best multi-channel engagements.
Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.
Let's Connect!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
Mallory Erickson’s new book “What The Fundraising” is out TODAY, and I can’t wait to share her wisdom around “alignment fundraising” – specifically why prioritizing alignment over your monetary goals is transformative.
Mallory has done extensive research into the psychological and physiological responses of fundraisers, and you’re going to walk away with so many actionable steps for a holistic strategy that benefits both you and your supporters.
We discuss the crucial role of internal alignment and self-compassion in forming and maintaining successful partnerships, plus the magic and science of serendipity.
Discomfort is a big theme in our conversation. And it can stem from so many places - toxic environments, unfamiliar situations – even the tension between short-term relief and long-term alignment.
But what if discomfort could serve as a catalyst for your personal and professional growth? This episode will leave you with practical strategies for managing the uncertainty.
Be sure to pick up Mallory’s new book, What The Fundraising, and grab a copy for a friend, too!
Resources & Links
Connect with Mallory on her website and buy her new book, What The Fundraising. Follow her on LinkedIn or on Instagram at _malloryerickson. Mallory also hosts a podcast, What the Fundraising.
Join The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Givebutter is the easiest all-in-one nonprofit fundraising software that helps you raise more. Have you heard about Givebutter Plus? Get advanced workflows and deeper donor insights. Start a free 30-day trial at givebutter.com/plus.
How can you leverage Giving Tuesday to turn donors into recurring ambassadors? But how do you make that ask? Don’t miss my on-demand webinar replay with DonorBox.
Take advantage of DonorPerfect’s FREE End of Year Playbook to create the best multi-channel engagements.
Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.
Let's Connect!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
Why do some fundraising appeals succeed while others fall flat?
It all comes down to the power of language.
Dr. Emilie Socash, the visionary founder and CEO of the Nonprofit Help Center, is here to share groundbreaking findings from her research, including why donors are MORE generous when messaging emphasizes preventing negative outcomes.
We break down the psychological contrasts between promotion-focused and prevention-focused approaches, drawing from an eye-opening experiment involving 225 high-income adults.
Prevention-focused individuals are 53% more likely to increase their donations when they receive messages tailored to their motivational orientation!
Later, we go through Emilie’s incredibly actionable “Mad Libs” exercise to A/B test, analyze, and refine your appeals.
This episode is FILLED with impactful advice. Get ready to furiously take notes and have your pen and paper ready.
Resources & Links
Connect with Emilie on LinkedIn and learn more about the Nonprofit Help Center on their website, where they host hundreds of micro-learning courses.
Check out the free resource Emilie talked about in today’s episode: How To Say It And Speak Their Language (with promotion and prevention language examples!)
Join The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Givebutter is the easiest all-in-one nonprofit fundraising software that helps you raise more. Have you heard about Givebutter Plus? Get advanced workflows and deeper donor insights. Start a free 30-day trial at givebutter.com/plus.
How can you leverage Giving Tuesday to turn donors into recurring ambassadors? But how do you make that ask? Don’t miss my on-demand webinar replay with DonorBox.
Take advantage of DonorPerfect’s FREE End of Year Playbook to create the best multi-channel engagements.
Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.
Let's Connect!
The podcast currently has 157 episodes available.
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