Recurring giving now makes up 27% of ALL online revenue, and for many nonprofits, 30-40% of total online revenue can arrive in the final three weeks of the year. Is your monthly giving program actually positioned to take advantage of all that attention and generosity?
Today’s episode is your front row seat into my Q3 State of Recurring Giving webinar, where I brought together the team from STella! alongside fundraising leaders from Habitat for Humanity Omaha and the Canadian Cancer Society to share what they’re doing heading into year end.
We also get tactical about the channels and tools driving that growth, including Google Performance Max, paid search, SMS, Fundraise Up, UTMs, and AI. Canadian Cancer Society generated an additional $171,000 from pre-donation upsells, while one recurring donor upgrade test produced an average increase of $14 per donor!
And if you’re wondering what to do before Q4, we end with four VERY practical actions.
Resources & Links
Learn more about STella!, Habitat for Humanity Omaha and Canadian Cancer Society.
Read the Neon One 2026 Recurring Donor Report and the M+R Benchmarks 2026.
This episode is presented by The Monthly Giving Builder.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Save the date for our next Monthly Giving Summit on February 25, 2027. Apply to speak here!
Applications are now open for the 2027 Mini Monthly Giving Mastermind and Retreat. If you have built a monthly giving program, join our high-touch peer coaching community for nonprofit leaders who are ready to break through.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
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