Giant Robots Smashing Into Other Giant Robots

174: Building Character (Laura Roeder)

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Ben and Laura Roeder, founder of Edgar, chat about anthropomorphizing your brand to build better engagement, going the extra step to care about customer success, and some tips for social media marketing best practices.

This episode is brought to you by Formkeep: Form endpoints for designers and developers

  • Edgar
  • Edgar is my boyfriend- Sticker shown at the top of this glowing love-letter to Edgar
  • thoughtbot Playbook
  • Laura on Twitter

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