On this week's episode I'm joined by Linda Quarles, Director of strategy and organizational design at Frog Design. Linda has spent decades leading organizational transformations at companies like Microsoft, Owens Corning, BAE Systems, and Cigna. She brings deep expertise in how to understand human behavior from a customer perspective. Linda shares insight into how to really uncover your clients' underlying challenge, why innovative initiatives fail, and what to recognize when trying to convince your client.

You’re going to learn a ton on this episode with Linda Quarles.

Listen to this episode and discover:

> The biggest mistake that organizations and leaders make when it comes to thinking about growth.

> How to really uncover your clients' underlying challenge.

> Reasons why some innovative initiatives fail.

> Why you shouldn't be in the business of convincing.

> And so much more…

Discover more about the Same Side Selling Podcast https://www.ianaltman.com/same-side-selling-podcast/