October 23, 2025

#175: AI Answers - AI for 10X Innovation, Rethinking GTM, Dangers of Progress at All Costs, Autonomous Marketing, How to Keep Up with AI, and Future of Web Traffic

40 minutes

Fresh from MAICON, where we spent time both teaching and learning, we also recorded a special edition of AI Answers just for you. In this episode, Mike Kaput joins Paul Roetzer live from the conference to tackle questions submitted by MAICON attendees. From hands-on use cases to the future of AI in marketing and business, our hosts dive into the biggest themes shaping AI adoption today.

Show Notes: Access the show notes and show links here

Timestamps:

00:00:00 — Intro

00:05:19 — Question #1: Is “AI-first” in marketing really just about efficiency and content or can it actually create new, unique customer experiences?

00:07:49 — Question #2: How should B2B companies rethink their GTM playbooks?

00:11:12 — Question #3: What are the consequences of the “progress at all costs” mindset the AI labs have?

00:16:42 — Question #4: How far away are we from “autonomous” marketing?

00:20:31 — Question #5: Which AI-powered marketing tactic has surprised you by under-delivering, and what lessons did you learn?

00:21:46 — Question #6: What’s the most compelling early AI use case you’ve seen that helped leadership finally “get it,” i.e. enough to greenlight investment?

00:23:37 — Question #7: What’s your best guess about the impact of the ability to purchase, checkout, and pay for goods right within ChatGPT on Direct-to-Consumer brands?

00:25:13 — Question #8: What's the one change that has shocked you the most about AI and what impact does it have for marketers today and tomorrow?

00:27:31 — Question #9: Are companies overinvesting in “secure” in-house AI builds when frontier models already have strong privacy and safety standards?

00:30:24 — Question #10: How do you see AI being used in the non-profit sector?

00:33:36 — Question #11:What is it going to take for education institutions to actually start integrating AI?

00:36:47 — Question #12: How does the average (or above average) marketer stay on top of everything happening in AI?

00:38:04 — Question #13: What signs tell you an organization is ready to move from isolated AI pilots to scaled adoption?

This episode is brought to you by Google Cloud:

Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

Learn more about Google Cloud here: https://cloud.google.com/

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By Paul Roetzer and Mike Kaput

4.9

167167 ratings