If you want to get your toy or game product into toy stores, have you considered starting with specialty stores first? In this episode of Making It In The Toy Industry, learn how you can start selling your toys in specialty retailers. If you don’t know what a specialty toy retailer is, don’t worry! This episode has got you covered. You’ll learn what specialty toy retailers are, how to connect with owners of specialty toy stores, and why you might want to start your journey as a toy entrepreneur in the specialty market. 

This episode provides insight into the upcoming toy trade show, the ASTRA Marketplace, and addresses the costs involved in setting up a booth, as well as pre-show preparations which can range from DIY solutions to professional setups. Discover what is most important to the retailers attending this show, find out what other manufacturers are attending, and learn how this opportunity can be a worthwhile investment for your toy business.

EPISODE CLIFF NOTES:

• Learn about the specialty toy market and its potential benefits for your business [00:02:05]
• Find out the costs of setting up a booth at a trade show [00:16:22]
• Discover the importance of connecting with retailers prior to the trade show [00:17:35]
• Get insights into effective marketing strategies for the trade show [00:18:15]
• Uncover how market research and pricing affect your trade show success [00:19:00]
• Who can benefit the most from participating in the Astra Marketplace and Academy? [00:20:00]
• Utilize the 2023 show floor plan to gauge if the event is right for you [00:20:24]
• Find out about payment terms and the importance of cash liquidity in the trade show context [00:26:58]

MENTIONED IN THIS EPISODE:
For the links and resources mentioned in this episode, head over to the episode page at https://www.thetoycoach.com/176

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