Remember when SEO was the answer to everything?

For years, communicators and marketers focused on keywords, backlinks and search rankings to improve visibility, but as more people turn to AI tools like ChatGPT, Gemini and Claude to find information, the rules of discoverability are changing.

In this episode of the Less Chatter, More Matter podcast, we explore why communicators need to start thinking differently about content and consider AI tools as a new audience segment in their communication strategy.

You’ll learn what Generative Engine Optimisation (GEO) is, how it differs from traditional SEO, and practical ways to make your content more likely to be surfaced by large language models. Then, we give you the exact ways to change your writing to fit LLM search!

So, you'll want to listen in and take some notes - this one could possibly change the way your comms function works.

Links mentioned in this episode:

• 90 minute Strategy Power Session
• Public workshops and training
• Less Chatter, More Matter - Mel’s book
• Template packs
• Change Isn't Hard! - Mel's book
• Sign up here to the fortnightly mail out of free resources!

Say hi!
Follow me on LinkedIn
Find out what I'm up to Instagram
Check out my website
Ask a question