Paul Higgins Podcast

178 - How To Bank Income, Not Revenue with Nelson Toriano


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Nelson worked in tech for 10 years in Silicon Valley. He looked ahead and wasn't keen to spend the next 30 years in a cubicle so he decided to leave. 

It took the support of others before he finally jumped 3 years later. 

He followed his passion for personal training and now helps fellow PTs to love their business because all the finances are sorted.

 

The key benefit of listening to my interview with Nelson 

  1. The benefits of having your own voice 
  2. How to focus on income and not revenue 
  3. How to protect your assets as you move your business to online

 

What you will also learn

  • What is the key mindset change he made to make it in his own business 
  • What are some of the key controllable assets and how to improve them
  • What % of revenue on marketing you should invest 
  • Where is Gen Z hanging out on social
  • How to get to know your audience if they are not in your age group

 

Nelson's top 3 personal effectiveness tips

  1. Read
  2. Patient
  3. Have time to yourself 

 

Tech Nelson could not live without to run his business

  • Cell phone 

 

Best source of ideas

  • Engaging with his clients - Gen Z 

 

Links

  • Nelson’s book: For the Fit but Poor Personal Trainer: A guide on how to train money - not muscle - to grow
  • A special gift from Nelson
  • Brickwork India

 

Connect With Nelson Toriano

  • On LinkedIn 
  • On Facebook
  • On Instagram: @coachnellytoriano
  • Coachnellytoriano.com

 

Connect With Paul and Build Live Give

  • On LinkedIn
  • On Twitter: @BuildLiveGive
  • On Facebook
  • On Instagram: @BuildLiveGive

 

Thank You for Tuning In!

If you enjoyed today’s show, please share it with others. Also, don’t forget to subscribe to the podcast on iTunes and on Stitcher to get automatic updates every time a new episode goes live!

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Paul Higgins PodcastBy Paul Higgins

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