Sales Methodologies Are Killing Your Revenue Team

Most sales teams swear by Gap, Challenger, or Spin.

But these sales methodologies were never designed to align your go-to-market team.

In this episode, we sit down with Adem Manderovic — co-founder of Chief Revenue School and creator of Closed Circuit Selling — to break down why these systems are failing modern revenue teams.

We explore the commercial damage caused by Predictable Revenue, why CROs from sales backgrounds often lack the full commercial picture, and how Closed Circuit Selling provides a revenue alignment system that scales.

Tune in and learn:

+ Why Predictable Revenue broke marketing, sales, and CS alignment

+ How to engage 100% of your market — not just the 5% in-market

+ The new commercial architecture for efficient GTM teams

This episode is a must-watch for founders, marketers, and sales leaders who are sick of operating in silos and want a proven system to unify the go-to-market function.

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00:00 Predictable Revenue Broke B2B Alignment

02:00 Why Sales Methodologies Are Failing GTM Teams

04:00 The Commercial Damage of Old Sales Models

06:00 Sales & Marketing Misalignment: A Systemic Issue

08:00 Why Most CROs Don’t Understand True Revenue Oversight

10:00 What Actually Counts as a Sale?

12:00 How Commercial Career Progression Used to Work

14:00 Marketing Became a Lead Gen Machine

16:00 The 95/5 Rule: You’re Ignoring 95% of Buyers

18:00 A Better Way to Do Outbound (Roleplay)

20:00 Cataloging: A Buyer-Centric Sales Motion

22:00 Sales Enabling Real Marketing Again

24:00 How Predictable Revenue Changed the Metrics

26:00 Why CROs Have Never Seen Full GTM Alignment

28:00 Australia’s Advantage: Precision in Small Markets

30:00 Revenue Alignment Systems Are the Future

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S07 E178 - The B2B Playbook

#b2bsales #predictablerevenue #demandgeneration #demandgen