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Summary

In this episode of the ChiroCandy Podcast, Matt Keenan and Andrew Hardwick discuss the relevance of Facebook and Instagram in digital marketing. They emphasize the importance of utilizing these platforms to their fullest extent and highlight the benefits of retargeting. They also stress the value of creating engaging content that adds value to the audience and builds trust. The hosts debunk the misconception that Facebook is losing relevance and encourage listeners to stay the course and invest time and effort in organic and paid social media marketing. Takeaways

• Facebook and Instagram are still highly relevant platforms for businesses to reach their target audience.
• Creating engaging and value-driven content is key to building trust and attracting potential customers.
• Retargeting allows businesses to reach people who have engaged with their content and increase conversion rates.
• Organic social media marketing, combined with paid ads, can lead to long-term success.
• Investing time and effort in Facebook and Instagram marketing can yield significant results.

Case Study #1: https://go.chirocandy.com/case-study

Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho