In this episode, Nathan Wrigley talks with Mariya Moeva from Google about Site Kit, Google's official WordPress plugin. Mariya shares her journey from studying classical Japanese literature to leading SiteKit's development, emphasising its goal of making Google tools accessible and easy for WordPress users. They discuss how Site Kit integrates services like Analytics and Search Console, its popularity, support structure, recent features like Reader Revenue Manager, and future plans including more actionable insights for site owners. Mariya also highlights Google's motivation to support the open web and WordPress community. If you’ve ever felt overwhelmed by analytics dashboards, or are looking for ways to make data more practical and valuable inside WordPress, this episode is for you.