This episode is sponsored by Elemental Superfood

Discount Code: THELANBY for 15% off 

Why should simplicity and whole ingredients take center stage in your diet?

Nicole Anderson-James, founder and CEO of Elemental Superfood, has built a brand rooted in the philosophy of clean, nutrient-dense eating. Specializing in snacks like bars and trail mixes, Elemental Superfood was born from a deeply personal journey. Following her daughter’s autism diagnosis in 2001, Nicole embarked on a transformative exploration of nutrition, determined to heal through the power of unprocessed, whole foods. Today, her brand is celebrated for its unwavering commitment to organic, functional ingredients that nourish both body and mind.

Nicole shares her dedication to steering clear of shortcuts like preservatives and processed oils, even when faced with the complexities of running a mission-driven business. She reveals the art of reading labels, understanding the pervasive impact of sugar and additives, and creating snacks that genuinely heal, satisfy, and energize.

Chapters:

00:00 The Journey to Elemental Superfoods

03:59 How a Personal Journey Sparked a Business

04:18 The Original Recipe: From the Kitchen to the Market

06:40 Incorporating Superfoods and Adaptogens

9:35 The Role of Nutrition in Healing

11:26 How to Navigate the Bar Aisle and Understand Labels

12:00 Why Nicole Avoids Preservatives and Seed Oils

14:24 Challenges of Staying Mission-Driven in Business

15:49 The Sugar Dilemma: Balancing Taste and Health

RESOURCES:

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