The Equine Business Podcast

#180: Finding the Perfect Brand Ambassador or Rider for Your Equestrian Business with Katie Lawrence

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In this episode, Jenni Bush interviews Katie, the founder of Riviera PR, about the essentials of finding the right brand ambassador or rider for a business. They discuss the importance of clear communication and setting expectations upfront, as well as the need for balance and fairness in the relationship. They also explore how to measure the return on investment and the key steps to take when bringing on a brand ambassador or rider. Katie shares her experience working with Jenni Bush and the benefits of having support and guidance in growing a business. The episode concludes with a discussion on the results of the Gallup into 2024 Challenge and future plans for the program.

Takeaways

  • Clear communication and setting expectations upfront are essential when working with a brand ambassador or rider.
  • Balancing expectations and incentives is crucial to maintaining a healthy and productive relationship.
  • Measuring the return on investment can be challenging, but tracking links and monitoring website traffic can provide valuable insights.
  • Preparing for a brand ambassador or rider involves budgeting, creating contracts, and maintaining regular communication.
  • Working with a coach or mentor, like Jenni Bush, can provide valuable support and guidance in growing a business.

    • Chapters

    00:00Introduction and Background

    00:52Essentials for Getting a Brand Ambassador or Rider

    03:17Setting Clear Expectations

    04:09Balancing Expectations and Incentives

    06:44Measuring Return on Investment

    08:39Preparing for a Brand Ambassador or Rider

    09:54Membership for Support

    10:47Mistakes to Avoid and Tips for Businesses

    12:19Working with Jenni Bush

    13:38Benefits of Working with Jenni Bush

    14:45Advice for Those Considering Working with Jenni Bush

    18:03Results of Gallup into 2024 Challenge

    20:00Future Plans for Gallup into 2024 Challenge

    21:21Conclusion and Final Tip

    ...more
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    The Equine Business PodcastBy Jenni Bush - The Equine Business Mentor
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